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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. I am a Consultant working with PE funds seeking to invest in businesses or directly with companies seeking to raise capital. Leveraging your community of students or employees can be very powerful!

Education 205
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The complete guide to create your employee advocacy content strategy

Sprout Social

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

Strategy 130
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years.

Brands 130
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 112
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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172
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4 Strategies for Connecting With Schools on Social Media

Convince & Convert

So for companies that want to speak to educators, there’s no better place than social. In a recent MDR study, about a third of teachers said that they trust social media for product information, and about two-thirds have become fans, friends, or followers of a company’s social media accounts. The Social Side of Educators.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. I am constantly challenging my customers to take their data and use it to fuel blog topics or integrate it into upcoming pitches.

Data 100