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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

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Search Engine Optimization Horror Story Contest Launched

Bill Hartzer

Do we really need another Search Engine Optimization (SEO) contest ? This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. Who are the judges? Barry Schwartz, SE Roundtable.

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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. Well, what if you manage PR for a cosmetic company? How does it work?

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Google Targets ‘Scraped’ Content and ‘Content Farms’

Idaconcpts

of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. Tweet This!

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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MashedIn Social Media Friend Finder Application Launched

Bill Hartzer

MashedIn provides a key value to companies and business professionals. “MashedIn is deployed entirely in the cloud on Google App Engine,&# notes CTO Jason Collins. The foremost solution released by the company in early 2009 was a reputation management toolkit for small businesses called StepRep. Share this on Technorati.