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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Our blog has about 4,000 RSS and email subscribers.

The truth in online health communities

Harp Interactive

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. Customers love to display creative badges and search engines love the links!

Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

7 Skill Sets for Nurturing Open Community

Convince & Convert

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. You Don’t Have to Own A Community to Build Community.

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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Take a look at some strong examples of community support.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&#

Industry Buzz: 4 reasons why rasa.io is the up and coming community platform

SocialFish

For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. Here at SocialFish, we’re strong advocates of the Open Garden concept and online communities, so we’re always eager to test out new platforms.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds. RSS Feeds » LEADERSHIP. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. That gave us fertile ground to kick off the community.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. 4) None of the following are community platforms: Wikis, Blogs or Forums. Best Engaging Communities.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Below, we discuss ten important Social Metrics for companies. And to ensure they’re made to feel a strong part of your online community.

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. This will help search engines better understand the content.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land. What the Updates Mean for Your Company.

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How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

If not, there are video production companies who can do it for you and not necessarily at a killer expense. An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet.

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Marketing Search Engine OptimizationThis is a guest post by Joel Harrison.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. Your strategies must employ content creation, community management, local/maps optimization, among others. Community Management.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

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The Social Side of Brand Management

Techipedia: Tamar Weinberg

You want to log what is being said on the internet about your company’s most vital components. Some companies do this better than others do; however, one example that I can’t get enough of is from Domino’s Pizza UK. Marketing Search Engine Optimization

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!). In the old days before the Internet, angry consumers had little recourse if they were mistreated by a company. Marketing Search Engine Optimization Social Media

Google Spreadsheets Update: Blessing in Disguise for Marketers…

The Marketing Blog

While scanning through the feeds in my ‘RSS Feed Reader’ , I discovered an interesting update in Google Spreadsheets. Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. Home About In the Media India’s Buzziest Media Brand Condolence February 20, 2008.3:10

How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. You should be able to get something more detailed than “We got ABC Company on Google page one.”

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Is Your Brand Socially Agile?

Convince & Convert

The RSS feed is: [link]. Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The RSS feed is: [link]. Andy White, Audi @white.

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Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog

Techipedia: Tamar Weinberg

Employing a new paradigm by utilizing real data, what can we learn about how blogging, coupled with an effectively constructed website, can affect your company? Let’s look at what, exactly, blogging can do for your company. This is a guest post by Preston Ehrler.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before.

Customer Service: Contrasting Examples

The Marketing Blog

51 am Customer Service: Contrasting Examples Jump to Comments Fed up with my usb-internet device , I’ve been trying to connect with the customer care executives of the company behind it. The only way for the ‘customers’ to reach out to these companies is via a ‘telephone’ which under most circumstances eats a sizable amount of time for an average IT executive. A lot of companies provide web-based support on the go in the form of IM.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Make your content at least semi-friendly for search engines. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Make your content at least semi-friendly for search engines. Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. One of the reasons companies continue to put a lot of emphasis on their websites while still maintaining a robust Facebook page is that Facebook couldn’t do all the things a website can do.

The 21 Best Content Curation Tools

Webbiquity SMM

Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Sample review: “If you want to build a list that can easily be updated and voted on by your community use List.ly.” — RazorSocial.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you use Twitter to see what’s going on (the real-time search engine approach). I once calculated time spent blogging vs. number of RSS subscribers. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Company-centric content. This is a guest post by Brad Shorr.

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Why Your Corporate Website Needs a Blog

Bill Hartzer

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. When your company issues a press release, keep these bloggers inside your outreach plans.

The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. This is a guest post by Manroop Takhar.

Fetching Friday – Resources Mashup & Imagine the World

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Search Engines / SEO. Be sure to catch the weekly roundups by subscribing to Kikolani’s full feed via RSS or email.

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Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Furthermore, recent developments at Google suggest that the search engine giant has embarked on a strategic campaign to change the nature of, and in many ways devalue, the practice of SEO. This is a guest post by Brad Shorr.

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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand.

Fetching Friday – Resources Mashup & Funny Cute Animal Compilation

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How To Start Getting Reviews From Your Customers – 52% of people are more likely to purchase if a company has positive reviews. Search Engines / SEO.

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6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

Share on Facebook, Google Plus and Linkedin making you tagged every person or company you mentioned in the article. Schedule a series of tweets tagging all people and companies you mentioned in the article. You have invested in that content. Your awesome team was involved.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity SMM

How can a company launch (or relaunch) a new blog properly? Lee Odden defines the key characteristics to consider in terms of “branding, community, SEO, PR, recruiting and taking midshare away from your competition” with your blog including the URL, name, design and navigation.

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How To Promote Your Business In 2011 | Small Business Mavericks

Small Business Mavericks

Search engine optimization – First, build a website. Make sure it is optimized to receive search engine traffic. Start a blog – Search engines like consistent fresh content. It’s the best search engine marketing money can buy. About Us What’s a Maverick?

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.