The Marketing Blog

APRIL 7, 2010

Home About In the Media How People Respond to Your Online Content New Job Opening April 8, 2010.7:50 50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. Every search engine shows different market share and it is not right.

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Statistics Engineering Hitwise Google 149

Janet Fouts

DECEMBER 9, 2012

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Add to that the very important fact that anyone can create a Google+ Community.

Communities 131

Communities Google API HootSuite 131

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. An effective support community relies on members to generate much of the support. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Or, you can enter a specific group name, an industry, a company name or consumer group. Groups also foster community.

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Groups Groups LinkedIn Microsoft 128

Sprout Social

OCTOBER 11, 2022

Focus on relevant topics that will help your community approach common industry challenges. Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Employee experiences are the most compelling examples of your company’s culture. Social media posts.

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Strategy Content Curation Press Release 130

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. Fortunately, we have social media communities to inspire us. Access to these social media communities is free.

Communities 170

Communities Marketing MySpace Yahoo 170

Proactive Report

APRIL 6, 2021

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). In simple English – when a website has a high domain authority score it gets more attention from the search engines and ranks higher than other websites.

Hubspot 59

Hubspot Startup Class Loyalty 59

Adam Sherk

APRIL 26, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API.

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News Module Widget Facebook 149

Bill Hartzer

SEPTEMBER 29, 2009

Do we really need another Search Engine Optimization (SEO) contest ? This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. Who are the judges? Barry Schwartz, SE Roundtable.

Engineering 101

Engineering comScore Domain Name SEO 101

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below.

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Research Google Newsletter Curation 77

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. Research engine for agile product teams. In recent years, many of those inquiries moved from DMs to public posts, which helps people and companies hold their providers accountable.

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Conversation Sentiment B2B Module 118

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Blog posts, however, are the perfect medium for an in-depth look into your company’s principles as you can expand about your goals and aspirations as an entrepreneur.

Small Business 84

Small Business Journal How To Tumblr 84

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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LinkedIn Tips Skills URL 113

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

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Radian6 Press Release Vimeo Upcoming 172

The Marketing Blog

OCTOBER 28, 2007

47 am News from Other Blogs Jump to Comments Vogue’s India Launch Click to Read. Read here Bathroom Blogfest 2007 Read here The comment contest winner Read here Share this: StumbleUpon Digg Reddit Leave a Comment Filed under News Leave a Reply Click here to cancel reply. The scope of my blog-posts span across the Enterprise 2.0

News 100

News Web 2.0 Startup FeedBurner 100

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Book lovers go to this hashtag to find new book recommendations, relatable content for bookworms and connect with other readers. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Waxing UnLyrical

DECEMBER 7, 2016

This is especially useful for larger companies that require cross-functional input and approvals. We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. Yes, we did that.).

Press Release 100

Press Release Startup News Journal 100

Sprout Social

OCTOBER 11, 2022

Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social and world events impact your presence and community.

Eventful 112

Eventful Social Media How To Sports 112

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. Off-platform activity such as traffic from search engines or social networks can help you here, too. A SaaS company or niche channel will likely have a lower ceiling of potential viewership. Video duration.

YouTube 97

YouTube Engagement Metrics Analytics 97

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. For example, see how expense management solution company Brex creates content that speaks to the needs of their target audience.

Social Media 74

Social Media Banking Brands Sentiment 74

Dave Fleet

FEBRUARY 2, 2012

While trust in business as an institution remained steady, business is not meeting the public’s expectations when it comes to building trust in companies. So what do this year’s results mean for companies in Canada, and those using social media in particular? 2012 Edelman Trust Barometer Canada and Global Results.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Waxing UnLyrical

FEBRUARY 20, 2013

.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Search engine optimize your videos We easily forget that YouTube isn’t just a video platform. It’s also a search engine.

YouTube 52

YouTube Tips Training Collaboration 52

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients.

Report 105

Report How To Analytics Social Media Management 105

The Marketing Blog

JULY 30, 2007

After some brain-storming I discovered a kool webhosting company called Velnetweb which seems to be one stop shop for all web hosting needs. Did a bit of research, read some e-mails in my discussion group, talked to a couple of net experts ( not geeks but domain pros). Reply Leave a Reply Click here to cancel reply.

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Hosting Company Web 2.0 Startup 100

Convince & Convert

DECEMBER 14, 2017

So for companies that want to speak to educators, there’s no better place than social. When the creative well runs dry, teachers search for inspiration online for new lessons. Even if your company isn’t selling glue or colored pencils, getting in teachers’ good books can still make a difference. How-To Videos.

Social Media 115

Social Media Strategy Education Consultant 115

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Marketing your start-up requires you to determine a very specific meaning for your company. Tech companies start calling themselves “idea incubators.” Then you ask them the same question.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. What is Brand Visibility?

Brands 76

Brands B2B SEO Influencer 76

Likeable

MARCH 16, 2021

YouTube is the second-largest search engine globally. Likeable’s Take: Make sure your brand’s social media bios (and even Instagram Story highlights ) clearly communicate what your product is and why customers should buy it. As of January 2021, TikTok has 689 million global active users. . Use that to your brand’s advantage!

Social Media 72

Social Media Marketing Patterns Instagram 72

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. It can help you to be memorable, better network with your peers and, generally, stand out from the crowd. Think for a moment. Say what you actually do.

LinkedIn 100

LinkedIn Journal Authentication Skills 100

Webbiquity SMM

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Later

FEBRUARY 16, 2021

With a strong social media strategy, you’ll never run out of ideas on what to post — and you’ll soon have an engaged community at your fingertips. — they regularly post across multiple platforms and have built a thriving community as a result. It’s also a great place to grow a community who loves your brand.

Small Business 85

Small Business Social Media Strategy UGC 85