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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134
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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

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The Truth About Content

Small Business Mavericks

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. Maybe they will. Financial management tips.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations. Dollar Tree has strong community engagement: on Facebook, they have 2.8

Brands 112
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Why Most Companies Can’t Yet Handle Great Marketing Technology

Convince & Convert

It’s just the gas in the engine. Come find us at Booth #761 in the Community Pavilion to talk #DigitalInnovation https://t.co/qQgklKVVPK. But software alone will not create great experiences. As always, marketing that wins customer hearts and minds is about the wizard, not the wand. qQgklKVVPK. People in North Am.

Company 60
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Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Insurance and finance brand Nationwide used Promoted Video Pins and targeted search terms to connect with millennials and first-time homebuyers. The company used Promoted Video Pins targeted to the search phrases furnishing a home” and “first-time homebuyer.”. Case Study: Nationwide. It’s also great for driving organic traffic.

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Five Social Media Predictions for 2010

Socialized

These might include realtime campus maps and guided tours; theme park guides; capital equipment location and inventory; and even applications in which the operator makes computer-based notes on top of realtime images, which would be useful for things like home inspection and insurance claims estimating. company — or Web 1.5