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How Brands Can Support Indigenous Communities on Social—the Right Way

Hootsuite

So here are some guidelines. We think those are good guidelines for everyone—individuals and businesses alike—on September 30 and, indeed, year-round. If you are a national brand, turn the spotlight back on the First Nations communities. A post shared by Native Women’s Association of Canada (@nwac_canada).

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Top 10 Search Engine Optmization Blunders of 2011

Bill Hartzer

This year, though, I thought that I would come up with a new list, the Top 10 Search Engine Optimization Blunders of 2011. This year was especially good for search engine optimization mistakes and blunders–and I had to narrow down the list quite a bit. biggest search engine optimization. Penney Banned for Gaming Google.

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your followers may even turn into a community of like-minded people. That means the keywords you add to your bio can help your account get discovered through in-app searches and general web search engines. Affiliated account/job title + company]. Companies and organizations. What you do/provide/sell. Your website.

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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Or, you can enter a specific group name, an industry, a company name or consumer group. Groups also foster community.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. HIPAA regulations also mandate healthcare companies carefully manage customer interactions on social media—which includes preventing patients from sharing PHI, and deleting it if they do.

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Social media moderation: How to respond to world events

Sprout Social

Social and world events impact your presence and community. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events. Do you have any data or insights from your community to justify going quiet for a few days?

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# I particularly appreciated the process of the FLIRT model.

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