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Metaverse dangers: How to protect brands from the dark side

Sprout Social

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data. But the metaverse isn’t a utopia.

Brands 117
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How Google+ Could Affect SEO

Idaconcpts

There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The +1′s counts on the comment should help to shed some light for search engines.

SEO 147
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Search Engine Visibility.

Metrics 195
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Are You Missing Out On Opportunities To Connect With And Engage.

Mindjumpers

Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited. And what if tribe ‘engineering’ isn’t as straightforward as suggested? It cannot stand alone, however.

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Establishing and protecting your brand’s reputation online

Sprout Social

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. Their values are clear across their social channels.

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What Are the Top Social Media Platforms for SMBs?

Later

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

You think I’m going to say you need to learn TikTok dances to sell your engine oil, right? She shows what popular fashion brands look like on an everyday person, compared to the overly-stylized, professional model photos companies often use. This works for all companies, not only fashion. Definitely don’t do that.