Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. reading and traveling.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Direct Marketing Observations

APRIL 27, 2010

Simply put, what we do in our communities needs to be validated. We become “part&# of the dynamic of the group, of the community. Social Media flash mobs go nuts over corporate missteps-they validate each other in unison and then are further validated by Twitter, blogs and reaction from the company itself.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Techipedia: Tamar Weinberg

JANUARY 28, 2010

By engaging the wedding party and having them dance down the aisle spontaneously, people watching the resultant video really felt the momentum. It’s why T-Mobile succeeded with a flash mob. They got excited. They laughed. Some even cried. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236