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How Transparency Creates Engaged Communities

Convince & Convert

Topcoder is a community of designers, developers, and data scientists who specialize in design and technology. This community develops enterprise-level work for some of the biggest companies in the world. How to effectively build and nurture a community.

ProBlogger FAQ: How Long Should Posts Be?

ProBlogger

They mentioned the correlations companies like Moz and serpIQ have found between long-form content and search result placement, and also number of backlinks. Increases engagement. ProBlogger FAQ: How Long Should Posts Be?

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Not in a “here’s our FAQ&# way, but in a vigorous, social media way. You need some clue about lighting, somebody in your company that’s decent on camera, and a loose script.

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Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Engagement. Give an inside look at your company.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? Less than half view social media as important for supplier/partner engagement. ( As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand.

Book Review: Optimize

Webbiquity SMM

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Instead, why not focus your social media efforts on trying to locate and engage with the Mass Influencers within your customer base?

Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Any engagement, such as Retweets, Favorites or Follows.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company? Find a niche and engage.

Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. A B2B software company, or Skittles?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Private brand communities vs. Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. True relevance grows from a deep understanding of what motivates your customers, and ensuring that every contact they have with your organization shows to what degree your company values their reasons for choosing you. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Robust Collaboration Tools to Empower the Modern Social Media Marketing Team

SocialFish

Regardless of the type of business you’re engaged in online, your trump card will, in many cases, be your team’s ability to respond to customers’ needs and communicate and give generously; none are tasks to be oversimplified, especially when serving a large client base or community.

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

3 Reasons Email is the Coolest Vampire Today

Convince & Convert

A driving force behind the company’s SUBSCRIBERS RULE! All of those Friend Request and Follower emails sent by Facebook & Twitter respectively pull you back into their system & increase usage/engagement.

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Event: Customer Service Call Centres and Social Media

Laurel Papworth

I’ve been asked to speak in Melbourne on April 15th (evening) about the impact of social media, online communities, social networks and call centres. As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues.

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5 Facebook Marketing Tips for Agencies

agora pulse

As Facebook has evolved from a “nice-to-have” to a “must-have” business tool, many companies employ agencies to dedicate the time required to manage their Facebook presence and market their products.

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22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity SMM

Why the Company Blog is More Important Than You Think by Business2Community. This presentation from Billy Mitchell and the team at MLT Creative covers the benefits of blogging, how to keep company politics out of business blogging (“Everything starts with strategy.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

” In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished. Remember this: Facebook is a public company.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. In some large corporations every Tweet is run by legal, which doesn’t always allow for real time posting or the ability to engage actively with followers in a human-esque way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Every company is its own TV station, magazine, and newspaper.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. Those results will not change without a concerted effort to engage in social media.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. Like a college tour guide, a b2b website should encourage dialog and make it easy to engage. For example, do you offer an online support and discussion community just for customers?

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How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Creating awesome content that drives engagement. Craft engaging content. It always got great engagement.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. How to Create Engaging Instagram Content Feed for Fashion Brands. This is a great way to generate excitement around new launches or updates to your company.

Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Tip #7: Understand an Influencer’s Engagement Rate.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Buffer Social

To find these FAQs, there are a couple great places to look: Your customer service team. Your social media support team, your community team, or your social media manager. Other companies choose to lean into the “bot-ness” by making the voice a bit more obviously robotic.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

It boosts your SEO, engages your customers, and gives your online store value. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. Customers are increasingly favoring mission-driven brands that align with their community values. Share your charitable commitments through your content to get your community involved. It should be thorough and detailed, with natural headings and an FAQ section too.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

You must consistently create relevant compelling content,&# Martine Hunter presents seven tactics for re-engaging with a neglected blog, including refreshing old blog posts, turning news releases into blog articles, and enlisting guest bloggers to lighten the workload.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

People who have educated, inspired, engaged, supported us. link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Engage those you have rather than those you wish you had coming through your door. Engage those you have rather than those you wish you had coming through your door.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. Like a college tour guide, a b2b website should encourage dialog and make it easy to engage. For example, do you offer an online support and discussion community just for customers?

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The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads.

How Do I Keep My Facebook Group Alive?

agora pulse

In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI. Creating awesome content that drives engagement. Craft engaging content. It always got great engagement.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.