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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Is Your Workplace Helping or Hurting Your Wellbeing

For Real Social Workers

I used to coordinate multimillion dollar community mental health and substance abuse services in three counties in the State of Georgia. Employee wellbeing also impacts a company’s ability to retain quality staff. The ongoing nature of the pandemic has made wellbeing and company practice a timely topic of discussion.

Energy 52
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Strategy 128
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Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

agora pulse

Mercedes Taylor: The Lone Star College System, located in the greater Houston, Texas area, is one of the largest community college systems in the United States, providing comprehensive educational opportunities and programs to enrich lives. The inability to publish and track led to incomplete reporting.

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Creating Women’s History Month social media ideas that resonate

Sprout Social

Petersburg College, Women’s History Month is a source of energy and pride. Steph Hermanson Strategic Services Consultant, Sprout Social Women’s History Month is especially important for women holding positions that simply wouldn’t have been possible even 60 years ago, such as CEO at legacy companies like Carol B.

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How to use social data for competitive intelligence (I): identifying relevant competitors

Audiense

Nowadays, thanks to social data, companies can count on valuable and precise information about competitor brands or products relevant to the target audiences in just a few hours and at a very reasonable cost. We could define a group of competitors (products, companies or brands) and then carry out an analysis of their audience.

Data 90