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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Image: goiabarea via Flickr, CC 2.0. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Content that inspires high-energy emotion like awe, anger, or anxiety.

B2B 230
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Weekly Roundup: Stay Focused

Waxing UnLyrical

Image: Leland Francisco via Flickr, CC 2.0. Focusing Your Energy in Business. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. So this week’s roundup focuses on… focus. Going On Vacation? How About A Digital Detox?

Flickr 191
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Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. You’ll run out of energy if you do this. Most customers who complain online don’t want to hurt your company. Image: aaipodpics via Flickr, CC 2.0. Guest post by Yvette Pistorio.

Comments 214
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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. Image: Jamie McCaffrey via Flickr, CC 2.0. If that’s not a fresh take on community building, what is? Need some spring cleaning for yourself and/or your business strategy? ” 2.

Strategy 100
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We Make Our Own Fairy Dust

Waxing UnLyrical

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. So, while my company isn’t a huge piece of business for her, it’s something. Scratch that. but not for the wrong reasons.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.