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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Your strategies must employ content creation, community management, local/maps optimization, among others. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great. Hire a company or check out this guide for how to DIY.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Hes great at hammering out details one on one with other intensely focused people, often the CEOs of the companies he contracts for. White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

What Is Productivity?

Buzz Marketing for Technology

You can complicate this definition by including other factors like energy and resources, but I prefer the simplicity of time because in most cases factors like energy and resources are reducible to time anyway. Yourself, your boss, your coworkers, your friends, your family, your company, your customers, your team, certain investors, your community, your country, the world, your family, God, all conscious beings, etc? Steve Pavlina.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

CSR 100

Social Pros 18 – Ike Pigott, Alabama Power

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. They asked B2B companies, “What was your best social media format?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Couldn’t you have a lot more people in your company creating content? Everyone sees the flashy toy that company X is making tons of dough on and want to maximize the impact with little effort – its marketing afterall.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Every company is its own TV station, magazine, and newspaper. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Energy Bulletin. Intentional Communities.

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Community. Remember that community and marketplace are two different things. Make it easy for your community to reach you. Contribute to your community’s blogs and projects. Celebrate important information in your community (like birthdays).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. It is uni-directional, as static as a physical newspaper, and it assumes the company seeking quality answers is asking the right questions. Compared to before, this company is holding the reigns – albeit loosely and in new ways.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Ultimately, this will make for stronger companies. So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. 4 Steps to Drive Sales with a Social FAQ [link] Chuck Reynolds Interesting you post this as we have a small Arizona business owner Yelp disaster on our hands.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Instead of dismissing new, potentially valuable tools because of limited bandwidth, set up company-wide “assessment competitions” that allow everyone to get involved: Give prizes to the folks who use emerging tools to identify client opportunities and customer pain points.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. A true Carnegie disciple, he went on to become a company president and CEO, despite having never received his diploma. His name was Julio Goris and he owned an oil supply company in the Bronx.