Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Convince & Convert

APRIL 20, 2016

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. There is nothing dull about this community’s content.

Feed 60

Feed Feedly Instagram How To 60

Convince & Convert

FEBRUARY 3, 2016

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. This allows us to understand each community in the context of their interests.

Content 60

Content How To Marketing Case Study 60

Convince & Convert

MARCH 9, 2016

To identify long-tail influencers that are ideal for your target community with speed and ease, use a social graph and affinity data. According to The Beauty Context, “If someone says outright, ‘This company sent me some products to test out, and today I am going to show you how they look and work,’ I don’t mind that as much.”.

Influencer 60

Influencer Marketing Authentication Social Graph 60

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Cause or Community. Graph Search. So without further ado, here it is. Brand or Product. Entertainment.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

Then I went a step further and thought I ought to give this back to the social media marketing community. Facebook is a social network for individuals and businesses. Company, Organization or Institution. Cause or Community. Graph Search. So without further ado, here it is. Brand or Product. Entertainment.

Social Media 28

Social Media Facebook Marketing CPM 28

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121