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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Grab a cup of coffee.

Survey 123
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To see marketing differently, we need to turn the spotlight on social

Sprout Social

We threw out most of the campaigns we had planned in order to prioritize more educational, supportive content. We hosted a digital event knowing our customers needed community and a network of support. What are the necessary steps we need to take to help them navigate this incredibly hard change?”.

Marketing 138
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could insert itself into this routine? By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Identifying and Educating Existing Internal Advocates. Your employees each have a morning ritual.

Survey 60
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Seven Ways to Use Social Media for Business

Webbiquity SMM

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Provide customer support.

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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99
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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

Let’s look at the key diversity categories: Age Education Race & Ethnicity Cultural Background Religion & Belief Systems Geographic Origin & Nationality Language & Communication Styles Gender (Male, female, transgender, genderqueer, etc.) Gather a diverse group of individuals to review and provide feedback.

Campaign 135
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133