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How 4 Wellness Brands Use Instagram to Build Community for Women

Ignite Social Media

Once social media marketing came around, we began hearing phrases like “community-first” social media marketing. This is a similar approach to consumer-first, but community-first is important to consider when building out a social media strategy that’s meant to fuel brand growth and build long-term relationships with customers.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

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How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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LinkedIn for colleges: Best practices for higher education

Sprout Social

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. Company size. Setting up LinkedIn Pages for schools. Know your audience.

Education 101
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Sprout Social stands with the Black community

Sprout Social

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. At Sprout Social, DEI is woven into the fabric of our company. At Sprout Social, DEI is woven into the fabric of our company.

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2tor Paves the Way for Online Education and Community Building

Convince & Convert

Two team members from the online education company 2tor join Jay Baer and Eric Boggs on the Social Pros Podcast this week – Alexa Scordato , Director of Communications & Social Media, and Harrison Kratz , Community Manager for the MBA@UNC program. Click to read more »

Education 119
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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. She was also director of university marketing and communications at the University of Wisconsin–Milwaukee at Waukesha.

Marketing 240