Communities Company eBook Focus Group 
Writtent Blog
JULY 17, 2013
In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?
Kikolani
JANUARY 26, 2010
Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Landing Pages – sending clients to unique landing pages depending on source.
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Convince & Convert
APRIL 1, 2010
It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?
Convince & Convert
JULY 28, 2010
When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.
Writtent Blog
OCTOBER 1, 2013
You don’t need to draft 100 titles for your next blog post , and the average content marketer probably doesn’t have the time or resources to participate in extended headline writing sessions for blogs, eBooks and landing pages. If your company has a high volume of outreach efforts, it may be time to hire an editor. Know Your Audience.
Convince & Convert
MARCH 3, 2010
Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.
Audiense
DECEMBER 19, 2016
Chances are, there are smaller influencers or groups who have far more clout in your area. Learn how to find influencers for your business with our free eBook on the subject. “If Why pay thousands on market research focus groups when many of the answers are already out there for you to glean from open data sources online? “As
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