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How to define and share your core brand values effectively

Sprout Social

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 129
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 139
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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 78
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Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide

Writtent Blog

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99
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Data smog: newest culprit in brain drain

Buzz Marketing for Technology

In one sitting you can read a government document, tour a virtual museum and e-mail a friend in Angola. Lewis has found similar problems in focus groups he?s The result can be flawed conclusions and foolish decisions, causing potentially great financial loss to companies. The problems stem from people?s

Data 100
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Omnichannel customer experience: exploring seamless customer journeys

Sprout Social

To answer the above question, conduct a customer experience (CX) audit of your existing strategy, including: Document existing strategies: Record and analyze the current approaches that your business is taking to the CX experience across all channels. This helps companies to streamline operations, reduce costs, and increase profit.

Loyalty 121
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Have them document EVERY question they receive. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.