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Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. How do you show that you care about your community? The company now employs 40 of these people.”

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

What You Can Learn From H&M's Use Of Social Media | Mindjumpers

Mindjumpers

Here is what you can learn from the company to achieve a more engaging and growing community. You want your community to grow bigger and you want people to recommend it to their friends. It’s in peoples’ nature to be part of communities – so let them be a part.

Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

August 25th, 2010 |Written By: Jay Baer | View Comments Tweet Today’s post is a collaboration with Clinton Bonner , community connectivity expert, futurist, and blogger at Everything to Everything. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country.

How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Are you looking to become an industry expert, or are you focused on establishing your company’s name, or both? For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Mark Frauenfelder Mark Frauenfelder is a co-editor of Boing Boing and the editor-in-chief of MAKE Magazine. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company.

7 Deadly Blog Writing Sins

Techipedia: Tamar Weinberg

As my company builds out our first blog- there are great tips in here, thank you. But to me, a blog is similar to a magazine and most popular magazines have pictures. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Blogging: Social Media is Not Only About Social Media Sites

Techipedia: Tamar Weinberg

Well, for one, social media users — that is, users on social news sites such as Digg, Mixx, Reddit — are not particularly enthusiastic about the proliferation of marketers in their community. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. The time has come for companies to be part of the conversation.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

By putting effort into the writing process, you reap the benefits of a community that supports you because you lift them through your words. Smashing Magazine ), among other things. And his passion for his community is amazing – highly recommended!

Blog World 2010 Recap – My Notes and Experiences

Kikolani

I have returned from Blog World Expo 2010 with new friends, 30 pages of notes, tons of pictures, two magazines, three books, a blank journal, a nice stack of business cards, four buttons, stickers, a yo-yo, and, most importantly, an elevated enthusiasm for the world of blogging and social media.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I hearken back to the magazine rack on the street corner that had the sign if you read it you bought it. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

The Power of a Note

Justin Levy

Tony is behind the company’s main Twitter account , currently hovering around 1.1 billion company, an in-demand public speaker and someone who has been featured in 2009 in every major business magazine. Fritz has even launched an online community called “Tell Fritz&#.

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

I have a couple set up for books that I work for the publishing company. I am trying to do this on my company fan page and I dont see the pencil for the boxes tab either. A big company like this you should think that they clould afford to give SUPPORT to there clients. !!

Social Media Integration in Higher Education | Social Media Strategery

Social Media Strategery

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad.

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

In other words, they don’t give a damn about the community and they seemed to have moved on — perhaps completely. Quite frankly, I don’t think there’s really a good person running the company. They forgot about the community.

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Best Internet Marketing Posts of 2008: Social Media, SEO, and More " techipedia | tamar weinberg

Techipedia: Tamar Weinberg

SEO Mastermind Aaron Wall Brings Bad News : In an interview with Entrepreneur magazine, Aaron Wall talks about all things SEO. 4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? How Does a Company Dip its Toes in the Conversation? :

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Photography magazines.

How to Become a Niche Rockstar: The Guide

Viper Chill

Even though there are thousands upon thousands of micro-niches and active communities discussing the most peculiar topics, there’s still only room for a handful of ‘rockstars’ to emerge from each of them. Heck, even your local water company are probably paying someone.

The social ages of videogames

The Way of the Web

Some of that gaming experience and the friendships I’d made also led to my first work experience in the media, and indeed my first paid freelance work published in a national magazine.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. We see blogging both as community building and as a function of being a web based business. According to your definitions, I am “blogging for community&# and very interested in increasing my traffic.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In his post, Social CRM is Just the Beginning , Brian Solis writes: I believe that among the chief attributes of social media, the ability to identify active communities of relevance, trace channels and voices of influence, and also discern and dissect the various stages of decision making, all in real-time, is nothing short of profound and transformational. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

My Social Media Resolutions for 2009

Social Media Strategery

In 2009, I’m going to move reading back up my priority list and start dedicating time each day to my Google Reader, my stack of unread books, magazines, and Twitter stream. Having done this work (online communities, collaboration, user-created content, etc.)

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The Social Networking Guide for Newbies (Fast Company): Social networking is much like networking in the real world. For more 404 pages, check out the Smashing Magazine collections.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. Every company is its own TV station, magazine, and newspaper. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? JF : We hope that companies will treat every customer well, but the reality is that we’ve always categorized people, whether it’s how you’re dressed at the mall, to the car you drive.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it. going so our COMMUNITY INFLUENCERS ?can

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. The company can’t ignore me then!&# – [link] [link] Ian Greenleigh It certainly doesn't make sense for all companies.

Are You Ready for the Opportunity Economy | social media case.

Convince & Convert

But while companies are rightly trying to get their heads around the concept that every customer is now a secret shopper and a potential reporter, not enough attention is being paid to the positive ramifications of real-time business. The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Pity the typical company who can't see it.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. link] jaybaer The measure of a man (or company) isn't how they handle themselves when times are good, but when times are bad.

The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. But, iPad HD screen, color, and zoom make it better for magazines – and I can absolutely see education ( and mobile medicine) potential. And it sounds kind of cool to use for newspapers and magazines.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St. The domestic beer is Budweiser or Bud Light, and although the company is now owned by Europeans, it is still brewed in St.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Companies often get so close to their own knitting that they cannot see the knots, and that brand of myopia is especially difficult to overcome in social media.