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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. It’s been a heck of a ride!

Content 253
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Like this: Image: Nisa yeh via Flickr, CC 2.0. Tech companies start calling themselves “idea incubators.” Sound ridiculous?

Marketing 250
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

Techipedia readers can use code Tamar for a 15% limited time discount when registering. 3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245
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Five Benefits to Using Twitter Â? Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131
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Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

The entire model is based on the simple fact that everyone loves to strike a deal, to make a bargain and avail a discount. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. There website called [link] is full of such great offers.

Startup 109