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How These Businesses are Posting for Small Business Saturday in 2022

Buffer Social

And there’s no better time to show off your small business or the ones in your community than Small Business Saturday. They included sustainable companies like Pineapple Collaborative and OUI The Peopl e. For small businesses, a little visibility can go a long way. and the world at large.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company Blog.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog categories or an on-site article directory are excellent for this. This makes you a valuable community member and builds awareness. Survey your customers for great ideas. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

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Survey Says: Lawyers, Your Social and Digital Content Needs To Improve 

Myrland Marketing

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

SLA Community. Julie Oman is an Information Steward for The Dow Chemical Company in Midland, MI. I feel a degree of responsibility in ensuring the knowledge workers of my organization have the fundamental skills to deal with whatever knowledge management technology and processes are adopted by the company. UserID Password.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.