Laurel Papworth

MAY 10, 2011

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? What do you surmise?

Exercises 65

Exercises Social Media Diagrams Consultant 65

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community.

Communities 108

Communities Social Media Journal Diagrams 108

Laurel Papworth

MARCH 10, 2011

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services.

Engagement 111

Engagement Social Media Diagrams Yammer 111

Laurel Papworth

MAY 29, 2010

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family. What Constitutes an Online Community? (0).

Crowdsourcing 73

Crowdsourcing Wiki Diagrams Proposal 73

ProBlogger

JULY 22, 2014

Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media. Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake.

Engineering 55

Engineering Social Media Foursquare StumbleUpon 55

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago.

Organization 113

Organization Repository Module Template 113

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. If we like it we want to pass it around to our network so that they can interact with it. This means your content should be capable of easily sharing through the major social networking sites as well as any niche sites your market is using. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Buzz Marketing for Technology

JUNE 27, 2008

This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses).

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Buzz Marketing for Technology

JUNE 27, 2008

TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. A new job title will emerge: Social Network Manager, the coach of how to create courseware.

Skills 184

Skills Training Wiki Education 184

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 55

StumbleUpon Flickr iPhone Social Bookmarking 55

Koka Sexton

JANUARY 1, 2009

AncientWarfareAtlasIndex The online image editor pixlr Social Networking/Marketing from a Rookie’s Point of View. OGyHoy7lbcag2mj8fmcT4G5m_500.jpg OGyHoy7lbcag2mj8fmcT4G5m_500.jpg

StumbleUpon 49

StumbleUpon Flickr iPhone Social Bookmarking 49