Hootsuite

JULY 13, 2023

Say you’re a sneaker company, and you set up your competitor’s brand name as a social-listening search. You get a chance to grab their attention right in their inbox regularly, they get delicious new content to feast on. FAQs about social media lead generation What are social media lead-generation companies?

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Social Media HootSuite Analytics Instagram 98

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. View this post on Instagram. DeliveryDigiorno.

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Campaign Social Media Travel Hashtag 145

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

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Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts.

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Crowdsourcing scribd Ustream Social Media 192

Rebekah Radice

NOVEMBER 28, 2016

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Align your company goals with each social network. Engaging community.

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Social Media Strategy How To Social Networking 159

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all. Why social media?

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new? What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

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Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. 4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following.

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Social Media Yahoo Discount Training 164

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Include searches for your company, business owner, or unique product name. Monitor Conversation About Themselves.

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Social Media Social Bookmarking Hotels Social Networking 165

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JULY 21, 2009

Only when the landscaping company mowed down the guy’s vegetable garden and did not rectify the situation seven weeks later did the guy decide to make a public spectacle of the situation. Sure, there are probably a few things you can point out that should work in the company’s favor. How many people really want that?

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Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 14, 2009

4 Reasons Many Big Brands Downplay SEO : Why aren’t all Fortune 500 companies engaging in SEO? Jill Whalen has been active on forums and online communities for 10 years now. How Does a Company Dip its Toes in the Conversation? : If you’re new to social media, how do you engage as a company?

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SEO Social Media Marketing Reputation 162

Rebekah Radice

APRIL 30, 2017

Credibility: build a reputation within in your industry? Legacy: design content that leaves an indelible mark on your industry, audience, and community? A passion for that community (money will come when passion is the fuel that keeps your blogging fire lit!). Authority: create content around a singular focus or topic?

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Domain Name How To WordPress Meme 144

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Brand evangelism is a word of mouth marketing tactic in which the ardent supporters of your service or product feel so passionately about your offerings that they act as unofficial spokespeople on your company’s behalf. They are cheerleaders on the sidelines and they’re rooting for your team.

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Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MAY 13, 2008

Such was the case for this Digg story , which compared multiple web hosting companies and watched as these hosts handled the traffic spikes that resulted from the Digg effect. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study.

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Social Media Digg Brands Marketing 100

Techipedia: Tamar Weinberg

APRIL 1, 2010

For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. Join other communities When you’re first starting off, or even if you already have a large platform, you should participate in communities that already exist. Photos by Shutterstock.

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Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

AUGUST 18, 2009

Marketing type folk, especially those representing a company’s service or product offerings, turn to blogs and ask to be mentioned in the blog. Instead of emailing a blogger to include your company’s service in a specific blog post that has already been in the public arena for three years, comment on the post.

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Blogger Press Release Marketing Instant Messaging 132

Hootsuite

JULY 9, 2019

That gamble paid off (refreshing and delicious, and only 50 cents!), They can introduce your brand to new audiences and strengthen your reputation. Monday.com is another company that makes extensive use of customer testimonials. Online reviews. but otherwise I always check reviews before buying. View this post on Instagram.

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Strategy How To Marketing Review 111

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Building relationships takes time, energy and effort.

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Brands Handbook MySpace Construction 236

ProBlogger

MAY 17, 2023

I spoke with one blogger recently (blogging in a business/technology field) who was able to charge himself out at $600 per hour to give advice to a large company. He offers consulting services to companies and individuals seeking to improve their digital marketing strategies and increase their online visibility.

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Consultant Conference Blogger SEO 27

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

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Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). link] Thanks again.

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Twitter Microblogging MySpace Yahoo 131

Rebekah Radice

NOVEMBER 28, 2016

How can you bet position your company, make connections, and demonstrate the value? For example: If you’re a health and fitness company, engaging your audience through video could be a powerful way to take them through your daily workout. Align your company goals with each social network. Engaging community.

Social Media 60

Social Media Strategy How To Social Networking 60

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

OCTOBER 19, 2009

He is extremely devoted to empowering individuals and companies about marketing, networking, reciprocity, and social media. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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MySpace Consultant Yahoo StumbleUpon 153

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. The three hostages are fortunately safe, and business resumed as usual for Discovery Communications staffers. However, many of those companies are still gripping onto the traditional roles of an earlier era.

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Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# It is an open community of creative and passionate people.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. And get your account started and active immediately.

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Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Give them a reason to want to communicate.

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Facebook How To Marketing URL 279

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. Set up or connect with an innovation crowdsourcing community. Awesome episode with a delicious irony at the end. InnovationExchange Nice site.

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Crowdsourcing Social Media Social Networking Project 94

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Some companies are doing a good job but there seems to be a huge disconnect when it comes to some of the really big players, too. It’s much appreciated.

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Smart Phone Mobile Social Media MySpace 218

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

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Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Tamar is also the author of The New Community Rules (July 2009).

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Engineering Wikipedia MySpace Conference 142

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World MySpace 144

Techipedia: Tamar Weinberg

JULY 2, 2010

But over the past few months, the Facebook community has become a huge success and is continuing to flourish, and my classmates are slowly beginning to join the network. According to Baloun, Mark Zuckerberg is passionate about his product and wants to play a key role in cultivating that community without losing the control.

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Facebook MySpace Web 2.0 API 111