Social Media Strategies Summit

JANUARY 28, 2021

Your brand voice should be in congruence with your ideal customer or community member. Start with a Question. One effective strategy for creating a hook is to start with a question rather than a statement. However, asking a question takes that to the next level by encouraging comments and conversation.

Instagram 130

Instagram Engagement Brands How To 130

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buffer Social

JANUARY 20, 2022

February February 13: Super Bowl Sunday This day means pretty different things for different people, so think about what your audience might love most from you, whether that’s sharing some team spirit, delicious snack recipes, or ideas on what to do when you don’t want to be watching the big game.

Social Media 85

Social Media Content Small Business Meme 85

Convince & Convert

AUGUST 15, 2012

But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however. They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion.

Education 126

Education Engagement Brands Delicious 126

Buffer Social

MAY 24, 2022

Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause. In 2020 and 2021, we have donated more than 25,000 bowls to our community.

NGO 74

NGO CSR Policies Real Estate 74

Waxing UnLyrical

NOVEMBER 14, 2016

The downside of instant news is that people are relying on it as a source of fact without questioning it or using the power of logic and deductive reasoning to sort fact from fiction. The insurance company in the contest gives $1 million dollars to a group of lucky winners, whose task is to simply retweet Esurance’s page on Twitter.

Delicious 100

Delicious Insurance Banking Course 100

Debbie Weil

DECEMBER 1, 2010

Does the widespread adoption of social media mean that companies are doing business in a better way by listening more closely and interacting with customers? At the same time, Hsieh creates a joyful culture inside this company so that it’s fun to work there. What is a community manager? Forget shiny object syndrome.

Apparel 139

Apparel Delicious Startup Communities 139

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. You can use the many applications that Facebook offers, so that others can answer questions on a survey, have discussions on the forums, and/or have notes to bring awareness to a topic.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? It engages users with a behind-the-scenes look into the process behind a company or person. How It Works. Once you start pinning, you can’t stop.

Conversation 229

Conversation Brands Fashion Loyalty 229

Techipedia: Tamar Weinberg

MAY 18, 2010

It’s a good question, and one that everyone should ask before they get started. Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. Why do businesses need social media?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. This is a good question and one that Epic Change has mastered rather successfully.

Social Media 172

Social Media Case Study MySpace Yahoo 172

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

JANUARY 19, 2010

One of the most common questions in social media is – “is it worth it?”. However, the question remains to be answered – is it worth it? When it comes to profitability, increased revenue, and efficient use of time – the question of “is it worth it”, takes on a life of it’s own. Every industry can benefit from social media.

Social Media 164

Social Media Yahoo Discount Training 164

Diva Marketing Blog

MARCH 18, 2015

w as the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. . Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Thought you might enjoy my response! .

Content 40

Content Delicious Small Business B2B 40

Diva Marketing Blog

MARCH 18, 2015

w as the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. . Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience. Thought you might enjoy my response! .

Content 40

Content Delicious Small Business B2B 40

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

JUNE 27, 2008

t always found a lot of success, particularly for companies where Outlook isnâ??t In this scenario, the client uses Lotus Notes for e-mail and calendaring and the team in question has a manageable number of recurring meetings for which they formally create agendas and record meeting minutes. t their e-mail client. I thought Iâ??

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Keyhole.co

OCTOBER 19, 2023

Join the movement and become part of our growing community. Our incredible community never fails to amaze us! Feeling the love from our community! We are incredibly grateful for our supportive community! Join us for exciting events, delicious treats, and unforgettable experiences. Upgrade today! The wait is over!

Types 59

Types Instagram UGC Collaboration 59

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

People often brand themselves as an expert in a field or an authority on a topic, but are careless with the way they present themselves, calling into question their expertise, and injecting doubt into the minds of potential customers. Define your thought patterns and opinions so that your brand is always consistent. That is not realistic.

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

MAY 12, 2010

Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. Feel free to reach out to me directly if you have any questions or just want to talk shop in the future. Glad I started following your blog, so incredibly helpful. Subscribed.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Twitter as a tool to communicate during conferences. After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. Tamar is also the author of The New Community Rules (July 2009).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Reply Tamar Weinberg January 28, 2010 at 10:25 pm Tim, great question but I think that there’s no perfect answer for this.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MARCH 31, 2008

You’re given four questions and you need to provide four answers. 4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. Building my first online community 4. I tag Tamar to answer four more questions (different ones). Hiring some help 3.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Laurel Papworth

MAY 14, 2010

And there are a lot of innovation crowdsourced communities online. By the way, only a totally evil company would ask the public for their ideas and then not even read them. And my second question was… would BP listen to a crowdsourced solution? Set up or connect with an innovation crowdsourcing community.

Crowdsourcing 94

Crowdsourcing Social Media Social Networking Project 94

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Some of which not only compile online info about your company, but do sentiment analysis as well. Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

JUNE 2, 2010

link] Ellen Cagnassola Deisel is also partnering with a furniture company creating furniture for young urban types. While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# They are branching out for sure. link] Trece This creeped me out.

Social Media 133

Social Media Strategy Curation Privacy 133

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. My first insight into their work came reading an article on Fast Company on their work with Pinterest. It looks like your company has a lot of super fans.

Delicious 39

Delicious Foursquare Conversation Social Media 39

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Social media is about building relationships and so many “experts&# are not great communicators. I take it everywhere I go!

Social Media 229

Social Media Influencer MySpace Consultant 229

Convince & Convert

JULY 6, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Eric : Sounds delicious, that’s for sure. Is it a community? Eric : Right on. What are you drinking? Jim : Yeah. No, obviously not.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

question a hundred times. Then, when you’re joining a community for the first time, you’ll need to study the users and slowly build relationships with them. Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. Thankfully, now I am.)

Social Media 221

Social Media Marketing Digg Consultant 221