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Book Review: Social Media Marketing

Webbiquity SMM

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Instead, they want to connect. Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

It’s a great place to drive interactions with your company if your corporate website is rather boring and hard to content manage. Twitter is a great way to bring a personality and voice from your company out in the open. Use Twitter as your company office hours. Special thanks to Neal for putting these videos together.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Thanks for the Radian6 shout-out!

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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

To find out where your audience is hiding, I recommend searching: Google : Try keyphrases such as “top blogs on [niche],&# “[niche] forum,&# “[niche] community&# Facebook : Search using the form on the top right of the site for keywords relating to your market.

Forums 76
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

With the initiative for Facebook to be open and to empower businesses to host pages that celebrate their business, offering deals and giving the community the ability to converse directly with the business or entity these pages represent, you forgot about accountability. Where Did My Facebook Page Go? Whose fault was it? I can’t!

Facebook 277