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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 or “Belong Anywhere.”

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7 ways to use social media for market research

Sprout Social

Below, we’ll break down all seven social media market research examples and how to find this information on your brand’s social channels. It was delicious and pretty idiot proof. Omsom, a company that creates pantry shortcuts for specific Asian dishes, is regularly tagged in consumer reviews and photos of people’s home cooked meals.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

For example, here are the followers on their regional Instagram accounts. Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. For example, Burger King in India offers tandoori chicken burgers, and in various parts of Europe, they offer a spicy bean vegetarian burger.

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

PR pros are very familiar with the deliciousness of storytelling. I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. It’s at the heart and soul of everything we do.

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Social media managers, you matter now more than ever

Sprout Social

Social media managers are creators, analysts, community moderators, digital strategists, writers, the list goes on. If you spend your days connecting with your audience, answering hard questions (whether they’re about a stance, customer service or a community issue), developing new creative approaches, you’re helping move something forward.

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5 Brands Successfully Using Education to Engage

Convince & Convert

But one thing we know can be effective are companies that wrap the pitch in information. Their community blog is unique, however. They share delicious recipes along with stunning photos of ingredients, tips to keep your kids healthy, and spotlights on new local vendors. Mint.com Facebook updates encourage discussion.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.