A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. It includes partnerships, alliances, syndicates and more. Today Owned Media includes digital content, and the central hub is usually the company website. Paid Owne Shared Earned Media Framework.
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