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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Get our Definitive email newsletter.

A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors for example.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! I am NOT an advocate of “the community is always right&# approach to social media management, you end up making a rod for your own back.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Search the web and you’ll find near endless definitions of what is meant by “social media”.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

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10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

Our Sweet Little Baby Turns One!!

The Marketing Blog

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

You definitely want to think about the goals of your influencer marketing campaign before reaching out to potential partners. The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964?

Blogging Upstream

Waxing UnLyrical

Not super resonant of the women I know, definitely not intellectually stimulating. Does my audience want entertainment, or community, or both? Her career began in magazines before she co-founded MTV Online in 1994. Guest post by Marcia Zellers.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. Get our Definitive email newsletter.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

Work from Home Jobs

SocialFish

Blogging pro is definitely the best for bloggers. Most professional journalists and top news companies use the site. The listings you are likely to find include; radio, television, public relations, magazines, digital media, non-profit academia, trade publications, technology, etc.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

How to Keep the Creative Content Spark Alive

Convince & Convert

Yes, your company blog is a marketing tool, and it needs to be relevant to your business goals. For example, the co-founder of my company once wrote about similarities between being married and being a business owner. Get our Definitive email newsletter.

Our Sweet Little Baby Turns One!!

The Marketing Blog

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”.

How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Buffer Social

And it’s going to become vital for any company that wants a sophisticated marketing arsenal to have content in their quiver. The newsletter definitely precipitates that for us.” First Round Review (Magazines and Manifesto).

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Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

It uncovers and develops constantly new sources of value outside the narrow confines of products, services and rigid definitions of “education” and “benefits.”

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

Laurel Papworth

Definitions in Social Media. But sending someone a report or analytics or an infographic or a newspaper article definitely will build relationships. Be the Magazine, not the Advertisement. You are a Media company now.

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Ultimate Guide to Instagram For Fashion

Later

A fashion-forward Instagram strategy can drive traffic, make sales, and attract a loyal community of followers. Shoppers are no longer limited to searching for an outfit by scrolling through endless studio photos on a company’s website.

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

This is a classic for marketers, magazines, and sites like Buzzfeed. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Company Goals. Magazines.

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What is Social Proof and How to Use it In Your Marketing Strategy

Hootsuite

I have a busy life and this definitely makes it a lot less hectic. Monday.com is another company that makes extensive use of customer testimonials. For example, fans of luggage company Away use #travelaway in their posts: View this post on Instagram. What is social proof?

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. Magazine.

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