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Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. In terms of community metrics, I don’t track that info at this point.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. Get our Definitive email newsletter.

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A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later

Adam Sherk

Of course the larger question is whether or not companies will use third-party services to distribute press releases via Twitter when they can do so for free on their own. in the comments below, today I corresponded with Greg Galant , CEO of Sawhorse Media, the company behind Muck Rack.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. The breadth of this definition of a collaboratory complicated the choice of a sampling technique.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Are you involved in setting the direction for your companys IT budget or strategy? Apply today for a FREE subscription to CIO Magazine! How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. To drive KM at Russell Reynolds, the company circulates a document every afternoon throughout its 32 offices worldwide that shows all outstanding proposals and projects. How To Create A Know-It-All Company.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Twitter for Business: Is It Time?

Webbiquity SMM

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Twitter is in trouble.

Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

Do online communities overreact? Staff should be backed on social media and the Community is NOT always right! I am NOT an advocate of “the community is always right&# approach to social media management, you end up making a rod for your own back.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters. Company employees as ambassadors for example.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Your community, your influencers and your customers define your brand. Guest post by Lauren Lawson-Zilai.

Is it Time to Re-Think Your Social Media?

yMarketingMatters

Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page. Search the web and you’ll find near endless definitions of what is meant by “social media”.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Using digital platforms successfully to build community, relationships, and trust is an iterative process. Did you calculate the ROI of the telephone or the company car before you invested in them? Beware the hidden dangers of social media. Social media is all the rage.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth here), but is treating social media like a checklist really the best possible solution for your company?

It's Time for Real-Time

Convince & Convert

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills.

8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Why do manufacturing companies need digital marketing? Why should you suddenly start spending time, money, and effort in digital marketing for your manufacturing company?

Symmetry Financial Group Review: Everything You Need to Know

The Realtime Report

The company focuses on selling life insurance, as well as a number of other essential products, to people working hard to protect their families. Additionally, for four years in a row, Inc Magazine. companies. The company also connects with many individuals online.

Is your online education ready for Generation Flux?

SocialFish

This article originally appeared on the Avectra blog with the title, Association Learning Communities Offer More than MOOC. MOOC is stirring up the same types of sentiments in the academic community that social media stirs up in the association community.

Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Venessa Paech, Community manager, Lonely Planet @venessapaech.

Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. People can also be bullied online by groups of people such as class groups or collective members of an online community. What is a cyberbully?

10 Content Promotion Opportunities You Might Be Missing

Convince & Convert

Many companies don’t understand the influence of 1:1 email, or that 112 billion 1:1 business emails are sent every day! These personal touchpoints can play an important role in getting your external audience more in tune with your brand and company initiatives.

Our Sweet Little Baby Turns One!!

The Marketing Blog

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”.

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

In publishing that typically means additional page views and time on site, RSS and e-mail newsletter subscriptions, user account and on-site community sign-ups, etc. What Horrible Things Did Time Magazine Do in 1964?

Blogging Upstream

Waxing UnLyrical

Not super resonant of the women I know, definitely not intellectually stimulating. Does my audience want entertainment, or community, or both? Her career began in magazines before she co-founded MTV Online in 1994. Guest post by Marcia Zellers.

The Best Instagram Stories of 2019

Buffer Social

I’m definitely among that group. Tastemade is a community of food, travel, and design lovers. They posted this to the Burrow Stories, along with instructions on how their community could download the picture and add to it.

7 Instagram Influencer Marketing Tips for the Holiday Season

Later

You definitely want to think about the goals of your influencer marketing campaign before reaching out to potential partners. The jewellery company partnered with Jaci Marie Smith and her husband, Leif Carlson , to create a “Holiday Love Story”: View this post on Instagram.

How Do You Socialize an Already Social Brand?

Techipedia: Tamar Weinberg

There’s more to be done, such as listening to your community and actually speaking amongst them (and not just at them). Building these strong relationships gives users a renewed faith in your company and causes them to help be your vocal advocates.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Briefly, Affinio is a Marketing Intelligence Platform that leverages the social graph (how people are connected) to understand the communities that exist within a defined audience through their interests, affinities, and the content they consume. Get our Definitive email newsletter.

How to Create Shareable Content for Social Media on a Consistent Basis – First Round Review [SSM025]

Buffer Social

And it’s going to become vital for any company that wants a sophisticated marketing arsenal to have content in their quiver. The newsletter definitely precipitates that for us.” First Round Review (Magazines and Manifesto).

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Our Sweet Little Baby Turns One!!

The Marketing Blog

It was an interview that was supposed to be conducted by us, instead the tables turned as we’re bamboozled with all sorts of queries: “But You Don’t Even Have an Office”, “Oh, so you are just starting, but I want to join a big company”.

How to Keep the Creative Content Spark Alive

Convince & Convert

Yes, your company blog is a marketing tool, and it needs to be relevant to your business goals. For example, the co-founder of my company once wrote about similarities between being married and being a business owner. Get our Definitive email newsletter.

Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

It uncovers and develops constantly new sources of value outside the narrow confines of products, services and rigid definitions of “education” and “benefits.”

Work from Home Jobs

SocialFish

Blogging pro is definitely the best for bloggers. Most professional journalists and top news companies use the site. The listings you are likely to find include; radio, television, public relations, magazines, digital media, non-profit academia, trade publications, technology, etc.

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors.

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Speaking your Members’ and Customers’ Language: Six Gaps that might be Dooming Associations to Irrelevance

SocialFish

Two articles about e-bay’s recent growth surge, by Marcus Wohlson in Wired magazine, confirmed for me our research insights: organizations that succeeded and grew in this fluid environment had a number of shared characteristics that were deeply embedded in the way they thought, framed challenges, perceived value, approached challenges, engaged people and defined priorities.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

The end result was definitive. On average, if you joined the Facebook Page, you spent about $22 extra on the company. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts. Community posts had an even stronger influence on blog posts.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. Definitely worthwhile.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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10 Ways Marketing Agencies Rock the Web with Content

Writtent Blog

Pace: Four Seasons Magazine. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf.

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost.

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