Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. It’s on JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

ProBlogger

APRIL 24, 2011

Your blog is a very important part of your personal image or company brand. Reassure the community that you’re actively working on the issue and that safety is paramount. It informs employees, controls their messages and helps them respond to family, community, customer and other concerns with accurate information. Be proactive.

Press Release 43

Press Release FAQ Aggregator Consultant 43

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We reconfigured our companies to accommodate phone. Not just the big companies, but the every companies. is my vote. is my vote.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Buzz Marketing for Technology

JUNE 27, 2008

We definitely should hang out" And with New with My Neighborhood, we kept you in the loop to what they were up to. Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. It never ceases to amaze me how many knitting communities there are on MyBlogLog! You know Jane too?

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. We see blogging both as community building and as a function of being a web based business.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 14, 2010

Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. Why ignore it? Leaders may believe that if they don’t play, they cannot lose.

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Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Maybe you found this blog from Twitter? Love the FPT metric too.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. You have to create content, be part of many communities, and proceed incrementally. Your company needs to be part of that conversation. It’s about having a strategy for making your company or organization more like a person and less like a machine. Social Media is Fast False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Definitely a classic. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Will you embrace Twitter if I can show you ROI? Why are you being soooo stubborn?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Hootsuite

NOVEMBER 3, 2022

But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). For the purposes of this blog post, though, we’ll use Pew Research Center’s definition : anyone born in or after the year 1997 is part of Gen Z. Put values first. And maybe it was.

Airlines 109

Airlines Marketing How To Influencer 109

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MARCH 25, 2010

On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system. New YouTube video that goes viral.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. Will there be bumps along the way? But ultimately, it’s going to be worth it. Safe travels.

Social Media 115

Social Media Strategy Travel Team 115

ProBlogger

DECEMBER 12, 2012

Answers for popular FAQs within your subject area. Through consistent posting she was able to foster a community of active discussions and engaged bloggers who were interested in what she had to say. How can a company not be excited about this? This is definitely a tactic to try. What do you love to do? They can’t lose.

Case Study 46

Case Study Study Real Estate eBook 46

Convince & Convert

FEBRUARY 11, 2010

link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Everything.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. Yes, social media applies to B2B. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. I appreciate the comment.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. From a PR standpoint, I see companies and people time and again fail to embrace the cardinal rule of admitting mistakes to the highest degree possible. link] jaybaer Definitely.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Both in terms of marketing goals, and physical results. . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Social-media marketing & customer service can be legal minefield &companies need to stay alert [link] [link] Keeps You In Control How to avoid a social-media lawsuit [link] [link] Tom Tibbits Protecting yourself from social media lawsuits. The Lawyers R Coming.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 14, 2010

Geek Squad Founder Robert Stephens was asked about the contradiction of a services company providing helpful videos at a conference where I spoke. Social Media Success = Find a Way to Remove Friction Start today by conducting a Helpfulness Audit for your company. I think some companies do a good job of this…Comcast to name one.

Social Media 128

Social Media Consultant Health Care Questions 128

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. “Pure creation is demanding.

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

MARCH 23, 2010

Definitely NOT in high school. We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. It is definitely nice to meet new friends on a blog site. But then, it all changed. You know them.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 That's all.

Social Media 134

Social Media Consultant Video Strategy 134

agora pulse

MAY 12, 2020

A classic example of lost opportunities comes from a project management company comment thread. Not even a thank you note from the company: Here’s a spammy comment. They should be removed or hidden: Here, Betabrand should definitely get rid of those comments giving a bad impression on the look and feel of the product.

Comments 185

Comments Facebook HootSuite How To 185

Convince & Convert

SEPTEMBER 21, 2010

Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? If you fall in love with tools, you’ll constantly be changing directions, with no real plan to guide your way.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. You are definitely a mentor and I am looking for more!

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. This will definitely help me focus more my efforts. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks for the share.

Hitwise 117

Hitwise Content Blogger Consultant 117

ProBlogger

DECEMBER 11, 2017

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). It drives traffic, and helps us build our community, understand who’s reading our blog, and monetize both directly and indirectly. What is the content you include in your communications? It helps us to build community.

Newsletter 48

Newsletter Blogger Types List 48