Remove Communities Remove Company Remove Data Remove Social Graph
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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. Viva La Big Data. Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?)

Data 40
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Is it That Easy?

Proactive Report

Last week I wrote that for a company to successfully integrate social media with their PR activities they have to listen, learn and respond. Content analysis is a traditional PR skill, but data mining is not. Building social graphs has not been part of our PR practice. what communities do they belong to?

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How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. While this is something that its sister company, Facebook, has done for a while, it didn’t stop people from freaking out. There is nothing dull about this community’s content.

Feed 60
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Not maybe where it is today, but where it’s going… Polls suck Big Data rocks. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Worked for a while (maybe) but now? And more!

Research 107
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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Phil is a 30-something male interested in data science who enjoys city life and travels occasionally. Here is how Fitbit’s audience breaks out: The visualization above shows the communities within the Fitbit audience. This allows us to understand each community in the context of their interests. Healthcare.

Content 60
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

But now new applications enabled by social such as Location Based Services (LBS) have arrived and give context to mobile marketing – I think you will see more of these applications enabled by your Social Graph become more important in the next year. There is a huge opportunity here that some company needs to fill fast.

Marketing 217