Communities Company Data Flickr 
Waxing UnLyrical
JANUARY 24, 2013
Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ? Take Waze for example.
Waxing UnLyrical
OCTOBER 21, 2015
I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling. Image: Matias Garabedian via Flickr, CC 2.0.
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Social Media Marketing
DECEMBER 18, 2012
It's not too long ago (okay, in social media terms, it was eons ago) that Flickr was one of the major social networks. But the rise of Instagram as a deft and light app that allowed seamless integration into sites like Facebook, Twitter, Tumblr and more made some wonder if there was a future for Flickr. So what happened? Remember that.
Harp Interactive
OCTOBER 9, 2009
Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Consider the value of hiring a community manager.
Waxing UnLyrical
AUGUST 17, 2015
Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”
Waxing UnLyrical
AUGUST 24, 2015
Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”
Waxing UnLyrical
MARCH 30, 2015
I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What about you?
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