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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend. The result?

Data 100
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. Community Tab. Could they be both? YouTube Stories.

YouTube 154
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7 ways to use social media for market research

Sprout Social

Social media market research is the practice of gathering historical and real-time data from social media channels to better understand your brand’s target market. While traditional market research methods can take time, social media is always updating in real-time and you can pull existing social data for immediate results.

Research 144
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Some Tasty News on Bookmarking

Social Media Marketing

Great news for Delicious users: the service has been acquired from Yahoo! was sunsetting Delicious , the social bookmarking service, surprising many people and leaving them in a tenuous position. Sounds like they'll be mining the tons of great information that Delicious users have been sharing. What's next for users?

News 160
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Social media managers, you matter now more than ever

Sprout Social

Social media managers are creators, analysts, community moderators, digital strategists, writers, the list goes on. If you spend your days connecting with your audience, answering hard questions (whether they’re about a stance, customer service or a community issue), developing new creative approaches, you’re helping move something forward.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Some companies might maintain a cool distance on online platforms or do just the bare minimum for audience engagement. It keeps them closely connected to the places they operate in and easily accepted as part of local cultures and communities. million Indonesia: 1.7 million France: 359K Malaysia: 152K Germany: 120K India: 111K UK: 76.2K

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How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

Your brand voice should be in congruence with your ideal customer or community member. This could be anything from an upcoming product drop to a delicious recipe. The overarching goal of personalization is to use data to cater your offerings to various customer segments. However, it looks a bit different in Instagram captions.

Instagram 130