Remove Communities Remove Company Remove Curation Remove FAQ

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes&# in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea. The killer app isn’t information, it’s curation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth.

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. Curating content can provide the best of both.”

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Social Media Automation Rules No Brand Should Break

Sprout Social

You still need to check in on messages and your community. When we talk about automation, we’re talking about scheduling posts, sending out company content promotion on a regular schedule and having keyword alerts set up. Automate Your Content Curation. Automation gets a bad rap.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals.

The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram

Buffer Social

Chapter 6: Frequently Asked Questions (FAQs) and Helpful Tips : A short section to answer some questions you might have about Instagram ads. For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. This works in multiple ways: Builds community rapport.

47 Things to Tweet That Will Electrify Twitter Engagement

Rebekah Radice

Plus, you can pull in any RSS feed, add them to a curated folder full of your favorite content creators, and Voila! If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. This works in multiple ways: Builds community rapport.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Personality I am compelled by the fact that the bottom line objective of social media is to add human elements to companies that have acted like inhuman, robotic cyborgs for the past 40 years. It’s a benefit, not a drawback that (despite what others might proclaim) there is no social media playbook that can taken off the shelf and executed in rote fashion for all companies. The second is the humanity that companies are able to bring using social media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Very helpful as our company moves forward with our plan for Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Are You Growing Enough Voices

Convince & Convert

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It was much easier when the company steered the conversation. We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The feeling of community, and “we’re all in this together&# is slipping away. Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Larger space, more interesting companies, and better production overall. I went to a session yesterday and then 2 today, “workshops&# none the less, that were simply companies touting their wares.