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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. I can probably attribute at least 2,000 of the votes to Yahoo! because a Yahoo!

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