Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. Instead, different fan stories are shown as scenes, from the farmer in his tractor, to the fans dressed up in team gear at a bar, at work and in remote locations. Disclose How Tweets Will Be Used.

Crowdsourcing 153

Crowdsourcing Twitter Case Study Activities 153

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. As a bonus, chatbots can free up your customer service team.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 23, 2019

There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more. These days, a lot of companies handle customer service via social media. Build a community.

Loyalty 88

Loyalty Brands How To Discount 88

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Mindjumpers

AUGUST 3, 2012

Social enterprise platforms provide a platform for crowdsourcing innovation – from responding to queries and surveys, to posting ideas in a group discussion threads. Then, they are continually rewarded as they watch project teams bring the idea to fruition. A Work in Progress. These apps aren’t perfect.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Social Media Strategery

JANUARY 5, 2012

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. It doesn't work like that.

Collaboration 139

Collaboration Wiki Yammer Policies 139

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

SEPTEMBER 9, 2020

Visit the Community tab, too. If you’re not sure, try Google Ads’ free Keyword Planner to see which companies rank for keywords associated with your brand. By doing this, you align your brand with complimentary companies and add value to your page. Put what matters most to your company upfront. Source: YouTube.

YouTube 145

YouTube HootSuite Marketing Video 145

Laurel Papworth

OCTOBER 28, 2013

There’s no fire engines here, no one to ask” our community came alive. The team on the unofficial non-Gov funded Blue Mountains Australia Facebook Page with 146,000 fans started posting information minute by minute as heard, seen or posted on social media. Notably absent from online community discussions was The Blue Mountains Council.

Social Media 110

Social Media Real Estate scribd Crowdsourcing 110

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

The Realtime Report

NOVEMBER 27, 2012

The positive experience with the Las Vegas hackathon is what inspired the Betabrand team the idea of hosting its own hackathon, which took place in San Francisco in late September of this year. The company used its customer newsletter and social media to promote the event. .” How to Host a Brand Hackathon.

Brands 192

Brands Organization Hosting How To 192

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Jeff Esposito

JUNE 20, 2011

Social media touches many areas of the company and requires different strategies for each area. Perhaps the most vital trait that a leader will demonstrate is a deep knowledge of the company. An adept team leader should share the same passion for the space as the early adopters. Ability to Communicate. Passion 2.0.

Social Media 41

Social Media Crowdsourcing Team Project 41

Mindjumpers

SEPTEMBER 11, 2012

That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Having a Community Means Having a Brand: Listen to Feedback! The “Do Us a Flavor” Campaign. “

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Social Media Strategery

JUNE 21, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Enable open and transparent communication! Crowdsource white papers and presentations! Make information sharing part of their annual review (my team reviews the employee’s contributions to our internal network during their annual assessment debrief). Government 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Sprout Social

SEPTEMBER 1, 2022

From responding to questions and comments to crowdsourcing content ideas, the benefits of an active channel can’t be overstated. Cultivating community is crucial for your channel’s long-term growth. Your channel needs examples of positive interactions between you and your community to nurture views and build loyalty.

YouTube 116

YouTube Brands Communities Video 116

Convince & Convert

MAY 15, 2014

Inspired by science, technology and innovation, General Electric has partnered with The Tonight Show with Jimmy Fallon to host a series of Fallonventions segments and launch a new crowdsourced #SomeoneShouldInvent social media campaign.

Crowdsourcing 155

Crowdsourcing Campaign Case Study Team 155

Jeff Esposito

FEBRUARY 22, 2011

I think the new BP ads show how slowly companies actually change and how big of a hill the company has to climb. Forget the commercials and spend the advertising budget organizing community events in the Gulf. Crowdsource. This is a counterpoint article to my post on BP earlier today from my friend Justin Goldsborough.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Social Media Strategery

JANUARY 17, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 Use you as an example – you’ve made some really good traction at your company with what you’ve actually accomplished, not with what your title is. Stop trying to pidgeon-hole into one team or department, and instead think of a way to bring [.] Government 2.0

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. As with this year, we will be asking our community to nominate their favorite leaders in this field. Meghan Biro.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MARCH 10, 2010

I crowdsourced the design using Crowd Spring, and selected Tzeyee and her design over dozens of other contenders. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Mindjumpers

APRIL 25, 2012

Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” Launched on October 18 th 2011, Gushcloud’s community now reaches close to 40 million people through Gushers’ sharing, tweeting, downloading applications and blogging about products, events or brands in their networks.

Mobile 259

Mobile Social Media Marketing Applications 259

Social Media Strategery

APRIL 1, 2009

Home About Me Speaking Legal-ese My Team Gov 2.0 I saw very senior government employees chatting it up with very junior consultants, employees from two different companies sharing time on a panel session, and groups of consultant/government folks hashing out a solution to a problem one of them was having. Government 2.0 The sessions.

Gov 2.0 92

Gov 2.0 Wiki Conference Hashtag 92

Buffer Social

JUNE 24, 2019

But reality is that there are marketing teams and support teams and sales teams making serious progress with their chatbot strategies. Research your most frequently asked questions, by asking your team. To find these FAQs, there are a couple great places to look: Your customer service team.

Strategy 73

Strategy Marketing Survey Newsletter 73

Later

FEBRUARY 27, 2019

Not only will the account be notified that you mentioned them, but it goes a long way when it comes to building your community. The food-tech company often uses hashtag stickers to highlight their products — as they did here with their vegan egg substitute “Just Egg”: . Crowdsourcing ideas and gathering feedback.

Instagram 75

Instagram Features Crowdsourcing Hashtag 75

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Give an inside look at your company.

Engagement 97

Engagement Twitter Hashtag Travel 97

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Buzz Marketing for Technology

JULY 6, 2008

Professional Community. Communities. Knowledge Management Community Home Blogs Groups Wiki. Over the last five months it has been an incredibly boost of my own productivity, that of my team(s), the communities I belong to, and the company as a whole. Yes, indeed, what some folks would call crowdsourcing!

Tools 100

Tools Wiki Collaboration Wireless 100

Rebekah Radice

SEPTEMBER 4, 2016

If you’re a brand or agency, use tailored trends to find a cause or topic important to your company. Crowdsource for answers, tips, and suggestions from your audience. Show your followers that you care about their opinion by asking them for feedback about your company or business. Give an inside look at your company.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

JUNE 26, 2014

With crowdsourcing from social media surging in popularity, companies are now turning to their online communities to seek feedback on new offerings, where to open up new locations, and more. According to GM, Pete D’Alessandro, like many other teams in the league, the Kings are faced with more data than ever before.

Crowdsourcing 167

Crowdsourcing Case Study Patterns Film 167

Sprout Social

SEPTEMBER 27, 2016

If you have a sales or account management team, have them keep track of some of the pain points prospects and customers mention. The popular crowdsource graphic design site 99Designs was actually started because the company’s founder Matt Mickiewicz listened to his audience. We are trying to step up our game!

How To 40

How To Analytics Social Networking Crowdsourcing 40

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Later

MAY 28, 2020

June is Pride Month, which means collective voices from across the globe are coming together to support and honor our LGBTQIA+ community. Plus, with COVID-19 and social distancing measures in place this year, supporting Pride virtually and creating a safe community space on social media is more important than ever.

Campaign 60

Campaign Social Media How To Instagram 60

Webbiquity SMM

JANUARY 5, 2016

Michael Brenner condenses responses from a content marketing strategy webinar into into these 17 questions on how to build an effective content marketing strategy, and worked across his team to come up with their best answers based on our experience with over 200 brands from around the world. Here’s The Future Of Podcasting by Forbes.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

MAY 31, 2022

Knowing a company aligns with a consumer’s personal values is 74% more influential on purchase decisions in 2022 than it was in 2021. Consumers want to see internal company values align with external corporate activism. They can also separate communities from their culture. When to weigh in. Opinionated. Interactive.

Activities 94

Activities Social Media Transportation Education 94

Later

JUNE 18, 2019

Pride Month is a global celebration, one where many collective voices come together to support a wonderful cause every June and honor our LGBTQIA+ community. We’re sharing the top tips we’ve learned from members of the LGBTQIA+ community (both here at Later and beyond!), Red on the Pride flag stands for LIFE.

Campaign 56

Campaign Social Media How To Instagram 56

Webbiquity SMM

FEBRUARY 21, 2017

Calling itself “the first digital publishing platform that is fully wired for social,” RebelMouse enables brands, media companies and individuals to create content that reaches and grows audiences across the social web. Showcase reviews: Marketing Insider Group (Curation), SnapApp. 9) RebelMouse. Google Review Count: 226.

Curation 214

Curation Tools Curata Flipboard 214