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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. Intriguing! Meet some of their employees.

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so. Instead, Ill find a nonprofit and community I respect and trust. Campaigns will come and go.

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How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Darwin Magazine.

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Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

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44 Blogging Questions and Answers

Kikolani

Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully. It just depends on the site and the community!

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The Bamboo Project Blog

Buzz Marketing for Technology

Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Learning is immersion of yourself in a community of practice and web of interactions. A 45% increase in spending on â??software

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning.