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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. A5: It was when I worked remotely for a publishing company. Twitter and the community that took me under its wing. A3 I studied journalism in grad school.

Education 102
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The Value Of A Fire Drill

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

Class 179
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184
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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. Blogging is a strange beast.

Class 226
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Four New Ways to Monetize a Blog

ProBlogger

Image by Jeff Kubina, licensed under Creative Commons. Turn your brand into a company and take in investors. Then I built up the brand name, sold the brand to investors, and spun off a company. It’s a great way to leverage your community-building abilities, if you have them. Here are four ways. Build a paywall.

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How to Save the World

Buzz Marketing for Technology

fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Fast Company Blog.

How To 100
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Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? e.g. my partner Gary Hayes being published in Wired and The Guardian.