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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Why is anyone – a person, a company – embarking on social media?

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What do they have in common?

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. During May of this year, rumors surfaced about Proctor & Gamble’s Pampers causing diaper rash after the company introduced its new Dry Max product line.

The Value Of A Fire Drill

Waxing UnLyrical

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. The "fire drill" idea seems like it would help many people and companies.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Bland Image: jason carlin via Flickr , Creative Commons I mean, chicken-soup-with-no-celery-or-pepper bland.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

As the site owner/community manager, I even had someone threaten to come to my house in person so he could discuss the fact that I edited one of his posts for racist comments. 2) Don’t argue just to argue – Community managers can spot them a mile away.

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10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

That’s their job, making money for the company by serving customers. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Any company that is not blogging in 2012 is missing out on a HUGE opportunity.

Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like to describe their products.

Picture This

Social Media Marketing

There are a number of great resources that are either low-cost or free: Flickr The grand-daddy of all image sites. Flickr is a very powerful community with millions of photos at your disposal. Please be sure to abide by Flickr's community guidelines.

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The Best Content Marketer? An Orange Cone


For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online. Photo credit: Kellogg Community College (Flickr, Creative Commons).

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY. With all the described options, you learn that one of the best uses of Facebook for your business is through the development of communities.

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it?

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How To Become A Public Relations Star

Waxing UnLyrical

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Not as common is a genuine interest in the things around them. Image: Marc Benton via Flickr, Creative Commons 3. Applying creatively.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast.

New Year's Resolutions for Job Seekers

Waxing UnLyrical

Image: Tania Gail via Flickr , Creative Commons We were deluged by applications; when we had openings, when we didn’t have openings, when we had budget to hire, when we didn’t have budget. It was so creative, that I remember it verbatim to this day.

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What Is Your Good Name?

Waxing UnLyrical

After all, who wants to do business with a company that has a “bad&# name? Image: Heart Industry via Flickr, Creative Commons Thanks so much for stopping by WUL!

Color Clash: Pink or Purple?

Waxing UnLyrical

Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Image: Shawn McClung via Flickr, Creative Commons You have to really, really be paying attention to notice if someone hasn’t tweeted in a while, unless you talk to them every day. Even if Fast Company tries to tell you so.

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps.

Weekly Roundup: The Magic of Discovery

Waxing UnLyrical

Image: Arturo Sotillo via Flickr , Creative Commons How about you? As always in good company with the Tinu and the others.

Measurement… Supplemented

Waxing UnLyrical

Title image: Lukasz Strachanowski via Flickr, Creative Commons Life… supplemented™ data courtesy and used with permission of Priya Ramesh, CRT/tanaka Thanks so much for stopping by WUL! decision on what to measure will be unique to each company.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Here are 10 reasons why you as a company entity should avoid it.

Why You Should Have a Secondary Twitter Account

Techipedia: Tamar Weinberg

With Twitter being so incredibly large and vast, there are different types of mini-communities. Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. They do in fact have different communities and follower.

20+ Commonly Asked Questions About Blogging & Online Marketing


If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic.

44 Blogging Questions and Answers


Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

The Bamboo Project Blog

Buzz Marketing for Technology

Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate Services for Companies and Organizations.

The Bamboo Project Blog

Buzz Marketing for Technology

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) Flickr photo via BTal. You can: Take a picture (or several) and upload them to Flickr or to your blog. Flickr photo via ragesoss. We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. Flickr photo via wok. Services for Companies and Organizations. The Bamboo Project Blog.

The Bamboo Project Blog: De-Grading the Workplace

Buzz Marketing for Technology

So when you grade peoples work and learning (whether by actually issuing grades or through badly thought-out performance evaluations and poor management skills), they will be less interested in learning, less interested in performing challenging tasks and less able to think creatively--the exact opposite of what we need at work. Flickr photo via ragesoss. Services for Companies and Organizations. Creative Commons Attribution-Noncommercial-Share Alike 3.0

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Reply Preston Ehrler July 29, 2010 at 4:30 pm This issue is not only common, per your evidence, in the Social Media circle, but has permeated every corner of the business world. Since some people don’t mind Creative Commons licenses, that means everyone should!

Jumping Over a Mountain |

Buzz Marketing for Technology

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards.

wordpress Resources at siteground

Social Media Strategery

Fri, Sep 5, 2008 Miscellaneous Photo courtesy of Flickr user Le Syndicaliste under Creative Commons license That’s actually a great question, and one that I struggled with for a long time before I actually bit the bullet and created this site.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Hence, they prefer the more limited view of PLEs as a configurable extension to a VLE, especially when they continue to see themselves as the monopoly technology service providers for their learning community (eg online enrolment, email addresses). Is this the flickr connection??

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

They should be passionate, strategic, creative, personable, intelligent, aggressive, diligent, determined, adaptable, motivated and have a sense of humor. People do not want to hear from companies as represented by marketers, they want to hear from other people.

How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. This could show what people value in others in their networks/communities, and what they offer, and how that effects both their popularity and the strength of the community as a whole. Building a Community-Based Society. Fast Company Blog.

Customer Anthropology: The Art of Observation

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. You wont read much about it on the Web because its still competitive-advantage stuff: What I know about the science of it I cannot disclose under a confidentiality agreement, and most of the companies doing it (Steelcase, Intel, Volkswagen, Microsoft -- thats Bill Gates in the pith helmet at right, from a recent Forbes Small Business magazine article on the subject) arent talking about it much.

Top 1000 Favorite Blogging Links of 2008

Koka Sexton

How to use Twitter as a Twool – Guy Kawasaki Arts/History Excite – Excite Today – This Day in History Photoset of the day (~60 photos) | Stop looking at my bottom on Flickr – Photo Sharing! Mantis on Flickr – Photo Sharing!