Dave Pollards environmental philosophy, creative works, business papers and essays. And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Fast Company Blog. MORE

The danger many educators perceive in an emphasis on “the basics” is that if only the basics are tested (and thereby valued), schools will ignore the affective, creative, and problem-solving sides of education and give student few chances to apply these skills in meaningful ways. Technology productivity tools • Students use technology tools to enhance learning, increase productivity, and promote creativity. This work is licensed under a Creative Commons License. MORE

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. Using Flickr’s advanced search, you can browse photos that are specifically made available under a Creative Commons license , allowing you to use them with attribution in blog posts, etc. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me. MORE

Dave Pollards environmental philosophy, creative works, business papers and essays. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company Blog. Intentional Communities. Fast Company. MORE

Dave Pollards environmental philosophy, creative works, business papers and essays. While we did not coin the term, what we use the term to mean has received considerable uptake in the KM community, and is starting to be used, at least in part and in pilots, in quite a few organization. Pre-assemble a file of possible leave-behinds -- cheat sheets, step-by-step instructions, FAQs, bookmark lists etc. Fast Company Blog. Intentional Communities. Fast Company. MORE

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Community. Remember that community and marketplace are two different things. Make it easy for your community to reach you. Contribute to your community’s blogs and projects. Celebrate important information in your community (like birthdays). MORE

If not, Google offers a comprehensive FAQ on getting included in the news search engine. That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful? Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. MORE