Communities Company CPI URL 
The Social Media Hat
AUGUST 19, 2016
Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. The articles might be provided by the advertising company, or might be commissioned for the blogger to write themselves. It works like this: Go to Trafeze.com and sign up for free. I then submitted all of my social profiles.
Hootsuite
JUNE 8, 2020
They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. This screencap is from a nine-second ad for mobile game company Nanobit. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website.
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