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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

HootSuite 120
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. we often get great feedback from our community and can make adjustments and improvements. We will show up consistently for our customers and community with high-quality content.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. Image source.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. So, with that in mind, I’m going to tell you 13 YouTube community building hacks you never knew about. It sounds basic but branding your channel properly is one of the most important steps you need to take to build your community.

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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Customize your URL.

Groups 111
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How to Measure Your Social Media Performance

Rebekah Radice

It’s a review of engagement, content, community, and your competition. This is the conversation happening in and around your company vs. the competition. If not, you’re doing your company a huge disservice. Create goals that support your high-level company objectives. Let’s dive in! Share of Voice.