Laurel Papworth

SEPTEMBER 13, 2011

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training departments and social media. View more presentations from Laurel Papworth.

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Training Social Media Yammer Company 75

Waxing UnLyrical

APRIL 29, 2013

On the PR front, of course there is so much that has been “rewired.” As I said in my post, With the advent of social media and digital platforms, I’ve seen far too many practitioners—and, frankly, companies too, some of them quite large ones—get extremely excited over the SNTs (shiny new toys). The newsroom?

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Press Release Research Consultant Flickr 206

Waxing UnLyrical

MAY 1, 2013

Image: Alexandria LaNier via Flickr, CC 2.0. Convince people to join this community instead of that , get them to share this tweet instead of that , ask them to sign this petition instead of that. Of course, there are some sales techniques that make us all – ok, most of us – barf. Of course they do!

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Consultant Course Issues Flickr 236

The Realtime Report

APRIL 16, 2014

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. Image via Flickr. A win-win situation, right? What’s New? About the Author.

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Twitter Small Business Facebook Cause marketing 187

Waxing UnLyrical

JUNE 13, 2012

So Tootzypop purposely delivers one short post a day (and of course all posts are archived on the site). Does my audience want entertainment, or community, or both? Image: Bruce Guenter via Flickr, CC 2.0. How much content is right for my audience? I believe our audience is there because they want to hear from our writers.

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Fashion Aggregator Journal Startup 248

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Preventing Social Media Spam December 25, 2009.9:00

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Conversation Web 2.0 Startup Flickr 155

Webbiquity SMM

OCTOBER 13, 2015

Not only on a personal level, but also of course in business. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers.

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B2B Marketing Exercises How To 100

ProBlogger

MARCH 27, 2013

This week on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog. Today I want to dig deeper into some specific things to DO to build community on your blog.

Communities 55

Communities Strategy Forums Ustream 55

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

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Class How To Applications Course 227

Waxing UnLyrical

MAY 13, 2011

Image: Jimee, Jackie, Tom & Asha via Flickr, CC 2.0. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy. Strike back, of course. Matt LaCasse is in the business of strategic communications. THERE’S THE ARM-MAULING!!!

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Privacy Flickr Policies Google 237

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Which is why, of course, your business needs a killer social media strategy. It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

MARCH 30, 2012

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). But “use” and “success” are two different things.

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Vocus Alltop Message Boards Klout 184

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

The Marketing Blog

FEBRUARY 4, 2010

53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

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Social Media Web 2.0 Startup Flickr 138

Waxing UnLyrical

JULY 29, 2015

Communication in general can be a very complicated topic. Your company culture matters , and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. How should we communicate within today’s multigenerational workplace? Image: aturkus via Flickr, CC 2.0.

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Instant Messaging Groups Groups Meeting 100

Proactive Report

DECEMBER 29, 2010

Web Strategist Jeremiah Owyang warns that citizen activists and organizations like Greenpeace are incredibly well organized and that every company must have a well trained PR team that can handle a social media attack and have a digital crisis plan in place. Have a community strategy –don’t jump without a parachute.

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Reputation Trends Training Case Study 108

The Marketing Blog

MARCH 2, 2010

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 ‘Facebook’ being a closed platform the community considers it as a friend focussed channel. In that poll there were 5000 + votes with the community voting in favor of Facebook.

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Comparison Twitter Web 2.0 Facebook 222

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

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Social Media Engagement Forums Policies 272

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Involvement: understand that everyone in your company has a stake in social media success and most of your employees are probably already members of at least one social network. Social Sharing (YouTube, Flickr, SlideShare, etc.).

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Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Twitter, he says, “became my way of talking with a community of people.&# In fact, the Roger Smith Hotel did it quite successfully.

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Hotels Social Media Communities Discount 245

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. The "fire drill" idea seems like it would help many people and companies.

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Class Creative Commons Postrank Flickr 179

The Marketing Blog

AUGUST 3, 2010

With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. On the other hand, if your prospects aren’t thriving on these communities building a dead brand-page isn’t perhaps worth the effort. its nice information.

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Web 2.0 Startup Metrics FeedBurner 152

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. I will certainly respect your wishes, but it sure seems an ironic shame that you are choosing this course of action.

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Press Release How To Radian6 Blogger 129

Waxing UnLyrical

NOVEMBER 14, 2010

Image: Arturo Sotillo via Flickr , Creative Commons How about you? As always in good company with the Tinu and the others. Besides, I can see we both work for Johns Hopkins University (I taught a course in Italy last summer: [link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Enjoy your day!

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Blogroll Class Postrank Comments 214

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) Of course, you could argue that authors of list posts arent writing for newbies. Flickr photo via BTal. You can: Take a picture (or several) and upload them to Flickr or to your blog. June 27, 2008 | Permalink. |.

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Project Web 2.0 Wiki Flickr 234

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Of course I do. Whether it’s Flickr , StumbleUpon , Digg , del.icio.us , Twitter , Facebook , Sphinn , LinkedIn , blogs , blogs , more blogs , and even more blogs , you can find me looking for the most pertinent content that aligns with my interests. It really is about being a part of the community.

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Meme Digg Web 2.0 StumbleUpon 100

Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Mark as read Approve comment But of course, Nick - you were the one who spurred this post, so thank YOU! These fine folk did: Jan.

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# Mark as read Approve comment But of course, Joe.

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Class Creative Commons Postrank Conference 144

The Marketing Blog

MAY 27, 2008

The wave of social media in India (which includes Facebook , Myspace , Twitter , LinkedIn , Ryze , Orkut , YouTube , Flickr and many more) has led to a huge interest in the personal and business implications of this here-to-stay form of interaction. I World , Opp.

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Blogger Social Media Web 2.0 Startup 100

Buzz Marketing for Technology

OCTOBER 4, 2008

In a few weeks were going to be looking at blogs in the Work Literacy course. Flickr photo via Nesster. Companies that didnâ??t Facebook or LinkedIn) or other communities of practiceâ?? The investment these companies will make in blogs, social networks, and communities will â??stimulate RANT ALERT! )

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Project Web 2.0 Module Wiki 265

Social Media Strategery

AUGUST 18, 2010

Company promotions and advertisements were broadcast through television, magazines, billboards and the occasional internet banner. Image courtesy of Flickr user woodleywonderworks Social media is starting to shape the world we live in on a “most recent” basis. A general “Internet etiquette&# course would be valuable to them.

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Education Social Media Gov 2.0 Class 135

The Marketing Blog

NOVEMBER 25, 2007

Really great to see an Indian company using my favorite platform As far as the blog is concerned I’d personally love to see more stories behind the development of these two fantastic products ‘Bikers’ and ‘NEONDISC’ The Flickr stream has the entire collection of Eyegear and Watches. Fastrack.in

Social Media 100

Social Media Web 2.0 Startup Flickr 100

Waxing UnLyrical

JANUARY 13, 2011

Image: Heather Phillips via Flickr, CC 2.0 Our community was now creating the bulk of our content. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0 ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Good for you!

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Project How To Class Posterous 170

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

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Newsletter Handbook Virtual World LinkedIn 144

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Image: Anne-Lise Heinrichs via Flickr, CC 2.0 The other half of me is rolling her eyes.

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Class Postrank Comments Tourism 124