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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . With this challenge, of course, comes new opportunities to provide trust-building service to your potential and current customers. .

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4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Put it on YouTube of course. How did I know that? Your LInkedin page.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Or, learn new questions buyers have about products and use that to revise their product descriptions or FAQ pages. Source: The Globe and Mail 5.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.

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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Here are some examples: To nurture an online community. If you want to hop on to current trends and collaborate with the Instagram community, Reels are a great place to start. Answer FAQs. In the image below, personal finance company NerdWallet shares an important snippet from one of their live streams on money advice.

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How to Build an Instagram Sales Funnel in 8 Steps

Hootsuite

Show, not tell, how your company lives its values. Of course, once you make all this content, you need an efficient way to schedule it, right? While what works for one company won’t automatically work for another, a recent informal poll of ours found video ads were currently the most effective. Reward your customers’ loyalty.

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