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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

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Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets

Convince & Convert

As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. The question is not whether your company will have to deal with self-destructive corporate Tweets, but what kind of tweet it will be, and by whom. This is #3. – Jay).

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Koka Sexton dot Com

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Corporate Social Media Reading List

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Measuring your social output

Jeff Esposito

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. So where do you start? For that question, articulate what you want to accomplish. Quality assurance. Size matters.

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Director of Social Media

Koka Sexton

I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.