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Corporate Social Media Reading List

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. One of the ways that Twitter has been used (other than listed above) has been by conferences like South by Southwest (SXSW) and Gnomedex. GetSatisfaction provides a way for companies to do that.

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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. I work for a growing software company and they don’t have much of a footprint in the social media world. I try to follow the trends and news around social media as best I can.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

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Measuring your social output

Jeff Esposito

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Measuring the number of fans/followers is the least labor intensive metric on this list. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. Subscriptions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google. Agencies need to advocate for cooperation and help make it happen.