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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If someone signs up to follow your company on Twitter, when you tweet will that person see it? Companies are trying to stay top-of-mind among their prior customers, and incentivize those customers directly or indirectly to spread the word to their friends and associates. Will they click on it to visit your offer/website/landing page?

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Measuring your social output

Jeff Esposito

Now, the metrics can be different for each entity within your company, but you need have something that you can measure and benchmark against. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. So where do you start? For that question, articulate what you want to accomplish. Subscriptions. Size matters.

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Koka Sexton dot Com

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Corporate Social Media Reading List

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Director of Social Media

Koka Sexton

I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. There are some contributing factors like the company already maintaining the corporate @paragonsoftware profile. I started a company blog on WordPress.com.

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5 Ways to Promote A Local Blog - Koka Sexton dot Com

Koka Sexton

TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, classifieds, publishing platforms and RSS feeds. town and city.

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