Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up
Convince & Convert
FEBRUARY 9, 2011
The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up that studies why customers call it quits like Kim Kardashian and boyfriend du jour.
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