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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257
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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Some companies misjudge the impact of Meta’s streamlining of campaign creation.

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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Client D saw a 46% decrease in CPM, a 51% decrease in CPC and a 51% decrease in CPLPV.

CPM 175
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

We know that jumping into a new PPC platform can be a risk (anything that costs ad spend can chew up your budget, after all). If you choose, you can have your ads only appear in specific communities (and to users with specific demographics, if you want to layer the targeting features). However, not for Reddit ads. There are over 2.2

Reddit 115
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. Thought leadership. It’s fast, it’s painless, and it works.

B2B 150
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Stop Buying Followers; Why You Should Stop Paying to Grow Your Social Following

Ignite Social Media

By running these ads, you’re looking at a $1 cost-per-lead (CPL) on Facebook and a $7 CPL on Instagram (based on historical data from past programs we’ve run). Your CPM for that 2.2M Now, for those of you who are less familiar with media buying CPMs, that’s BAD. million impressions. impressions is $383.63.

Buy 122
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. Creating a community. Create a community. Community management. To get a complete team recap, add Community Management metrics to your report. Impressions.

Report 147