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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

The current relationship between companies and consumers via social media and email is unsustainable. That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour.

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Koka Sexton dot Com

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Corporate Social Media Reading List

Koka Sexton

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Remember, the most important customer of EVERY company is Google. Forrester Research shows that from 2009-2014, U.S.

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Koka Sexton dot Com

Koka Sexton

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. Pets Choosing to adopt or buy a pet can be a potentially costly endeavor, but there are ways to get around at least some of the initial costs. If you see a listing you want, simply respond to it.

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The 22 most unknown FREE things anyone can have.

Koka Sexton

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. Pets Choosing to adopt or buy a pet can be a potentially costly endeavor, but there are ways to get around at least some of the initial costs. If you see a listing you want, simply respond to it.

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4 Reasons the Social Business Evolution Starts Now

Convince & Convert

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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