Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . You can set hours, scale teams, and establish processes, but this work never turns off. . Ensure Your Community Management Team Has The Right Software.

Communities 179

Communities FAQ Training HootSuite 179

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. At Sprout Social, DEI is woven into the fabric of our company. Black lives matter. Assata’s Daughters (Chicago).

Communities 122

Communities Team Education Resources 122

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Oftentimes, I get my best ideas during nights and weekends, when I don’t want to bother my team. But I also don’t want to slow down.

Team 113

Team Examples Marketing Training 113

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

B2B 116

B2B Communities Apple Hosting 116

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Conversation 135

Conversation Twitter Hosting Upcoming 135

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Buffer Social

SEPTEMBER 28, 2023

It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer.

Project 62

Project Team Journal Hosting 62

Likeable

JUNE 24, 2020

Over the past few weeks, we’ve seen social media serve as a powerful platform for people and brands to take a stand against systemic racism in support of the Black community. . Understand what having a diverse company truly means. What steps will you need to take to ensure diversity within your company? Win with the 80 percent.

Company 74

Company Conversation Proposal Hosting 74

Webbiquity SMM

NOVEMBER 27, 2018

Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement.

Team 160

Team Marketing B2B Eventful 160

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

Communities 199

Communities Marketing Loyalty Social Media 199

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Buffer Social

JULY 31, 2023

One Buffer community member said, “I’ve been apprehensive about AI because it isn’t necessarily original because of what it’s referencing (at least with art).” How content teams approach using AI for content development AI has been a double-edged sword for many content and creative teams.

Team 72

Team Examples Content Policies 72

Sprout Social

DECEMBER 5, 2023

Even the majority of our own team fit within that demographic. She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Kikora Mason, Vice President of Social Listening and Community Management of Chase Social Media , anticipated this result.

Social Media 123

Social Media Survey Education Team 123

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

Communities 95

Communities Company Social Media Case Study 95

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

Trends 167

Trends Social Media Brands Meme 167

Sprout Social

JUNE 2, 2020

A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team last week. One of our values as a company is championing diversity, equity and inclusion. However, it is not just George Floyd’s death that takes a toll on our community. The impact on our community.

Communities 105

Communities Resources Team System 105

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through. How do they do this?

Brands 151

Brands Marketing Real Estate Collaboration 151

Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

Communities 90

Communities How To Newsletter Small Business 90

Ignite Social Media

MAY 30, 2017

Does your team even really know what it means? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. Let’s face it, the conversation is happening whether you choose to be present or not.

Conversation 124

Conversation Social Media Content How To 124

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. This is especially important when your company makes big moves. Doing so can build community and brand awareness.

Examples 123

Examples Social Media Sentiment Influencer 123

Social Media Strategies Summit

NOVEMBER 27, 2018

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. Super Soul Sunday.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. Atlassian started using Sprout Listening in 2019.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Oktopost

MARCH 25, 2024

By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Many B2B companies build their social marketing strategy around LinkedIn. Especially as powerhouse networks become increasingly oversaturated.

Social Media 113

Social Media Strategy Exercises Retail 113

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Tell us more about you! What's Southern Elegance Candle Co.

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Janet Fouts

FEBRUARY 11, 2013

” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are great conversation wranglers, s**t-disturbers even.

Communities 141

Communities Content Jive Meme 141

Sprout Social

JUNE 18, 2020

We asked our community what questions they have and what resources they need to navigate COVID-19, and the responses span everything from how to stay motivated to figuring out the right tone to take with social posts. Similarly, social teams should consider using platforms like Twitter to post frequent updates relevant to your audience.

Team 101

Team Wiki Strategy Retail 101

Convince & Convert

MAY 27, 2014

Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis. By creating a fun, casual atmosphere for a real conversation, Tim and company allow the CIOs to shine.

Conversation 167

Conversation B2B Marketing GPS 167