Buzz Marketing for Technology

JUNE 27, 2008

Conversation. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), community is uniquely prepared to solve. Conversation : Comments. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0

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SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Here are 15 of our favorites. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

agora pulse

MARCH 25, 2020

Ask yourself, “Does this impact just our company or is it a national or global concern?” Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Strengthening and building your community is a great way to show your support.

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JANUARY 24, 2022

You need someone capable of both building community and managing escalation or crisis communication when it matters most. Should we start calling out companies posting these unrealistic social media manager job descriptions!? Behind every post there’s strategic work, data analysis, editing, community management and more.

Social Media Management 101

Social Media Management Social Media Tips Skills 101

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Without an understanding of your community and an understanding of the influencers , you’re destined for failure. George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. You’re serving the community, not yourself. You need to work to see results.

Communities 269

Communities Social Media Influencer Social Networking 269

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company. Listen Now. ” Bull!

Company 120

Company Instagram B2B Survey 120

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. Imagine a time when email was not the primary form of communication within businesses! In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Join relevant groups and join in the conversation. What’s your goal? Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Social marketing is conversational marketing in large part.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Buffer Social

NOVEMBER 29, 2016

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. You’ll also learn other great things like: How social media can help you market and grow your offline community. That makes an event: a community and great content, valuable content that people can learn from.” Unbounce is a software company.

Eventful 40

Eventful Communities Strategy Conference 40

Techipedia: Tamar Weinberg

MARCH 27, 2012

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

OCTOBER 11, 2011

Even if you started the conversation, some people can always make it about them. Using social media as a tool to position yourself or company as an expert is how you are going to gain your followers’ trust. Tweet industry news as well as your company’s current events. Don’t Just Talk About Yourself. Like this post?

Social Media 241

Social Media News Industry Feed 241

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. And yet, there’s something to this.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

MARCH 10, 2013

The rise of Twitter was accompanied by the slow demise of RSS and Digg, as the surging popularity of the 140-character kid made many previous pointing and info-gathering technologies unnecessary. Twitter as Conversation Forum. Twitter became (and still is) the headline news of the modern age.

Twitter 167

Twitter Nielsen Forums Digg 167

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Webbiquity SMM

NOVEMBER 16, 2010

A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.

SM2 189

SM2 Alterian Social Media Influencer 189

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

DECEMBER 27, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. 100% of the proceeds from the sales of the book go to the Chief Oliver Foundation , which is dedicated to helping victims of sexual assault heal and to aid community children’s programs. Listen Now.

Survey 167

Survey Social Media Retail Communities 167

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 99

Reddit Tumblr YouTube Review 99

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Then they will associate more good feelings with you. But you have to beware of overkill.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Convince & Convert

AUGUST 30, 2013

Jamie van der Molen , Community Manager at Dairy Management Inc. , From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. It has become a primary way for them to disseminate information and foster open, transparent conversations about the issues facing our food production.

Social Media 129

Social Media Communities Retail Industry 129

Convince & Convert

DECEMBER 6, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. Last week, we focused on one of the largest American-based international alcohol companies: Beam Global. Kevin is a part of the Global Communications External Group, which is in charge of corporate public relations.

How To 123

How To Apple Hotels Case Study 123

Rebekah Radice

APRIL 27, 2015

how long have you been serving the community). Strike industry jargon from your your messaging and talk to consumers in a conversational way. You have the chance to immediately convey the details about your company to anyone landing on your page. Do you know what problems your company solves? Highlight that story!

Small Business 131

Small Business Facebook How To Airlines 131

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Is conversation and relationship-building important? Move from Conversations to More Direct Involvement. Absolutely.

Social Media 249

Social Media Strategy How To Foursquare 249

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

Curation 139

Curation Web 2.0 Case Study Social Media 139

Techipedia: Tamar Weinberg

JANUARY 26, 2011

When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. What are your goals of social media?

Findability 201

Findability Domain Name Policies Social CRM 201

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. pts Settings.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Convince & Convert

MAY 31, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. The RSS feed is: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. ” Someone at the company, and within the brand team, needed to take on that task, and Dave was that guy.

Case Study 131

Case Study ROI Social Media Team 131

Twist Image

JANUARY 31, 2014

Yesterday, The Guardian posted an article titled, The blog turns 20: a conversation with three internet pioneers. To say that this is nothing new, is to acknowledge just how slow companies can be to adapt, and how adverse to change many people can be. online community. online community. Can you believe it? Twenty years.

Blogroll 103

Blogroll RSS iPhone Software 103

Kikolani

MARCH 22, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Increase Twitter Engagement with Nestivity – Learn how to increase Twitter engagement and followers with Nestivity, the Twitter tool that turns your tweets into conversations. This Week on Kikolani.

Mashup 128

Mashup Resources Klout FeedBlitz 128

Justin Levy

APRIL 20, 2010

If youre new here or just an old friend, Id love it if you subscribed via RSS feed. I thought you might find the conversation around green innovations within businesses interesting and wanted to see what you think. Green innovation is becoming a major focus for companies of all sizes.

Collaboration 147

Collaboration Creative Commons Transportation RSS 147

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. They can significantly boast the conversion rates of websites and e-marketing campaigns.

Airlines 210

Airlines Marketing Statistics comScore 210

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. Completely. pts Settings.

Social Media 153

Social Media Postrank Energy Tourism 153

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Syndicate your RSS. Business 2 Community. To find them, just Google your main keyword.

Syndication 95

Syndication Content Marketing Alltop 95

Waxing UnLyrical

NOVEMBER 15, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

News 274

News Google SEO Postrank 274

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

Case Study 118

Case Study Community building Social Media Skills 118