Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 94

Social Media Focus Group Aggregator Research 94

Convince & Convert

OCTOBER 22, 2021

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

Survey 123

Survey How To Education Hotels 123

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. From established brands to startups, an unusual amount of companies have launched branded merch lines. You just need social listening data. . Consumer social media usage is on the rise.

Questions 118

Questions Sentiment Meme Trends 118

Pixlee

SEPTEMBER 8, 2020

One of the best ways to generate authentic UGC is through influencer marketing For marketers who want to collect and share more diverse content, pursuing relationships with influencers who represent and engage with a wide range of communities, backgrounds, and voices is a great place to start. Create a Genuine Brand Community.

Campaign 77

Campaign UGC Marketing Authentication 77

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said. Go join that!

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group.

Social Media 115

Social Media Sentiment Survey Marketing 115

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. People want to buy from companies that are smart, helpful and responsive. Provide customer support. Answer prospect questions.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Pam Moore

JULY 11, 2018

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 139

Apple Brands Tips Consultant 139

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. Listening to Conversations. Knowing this, you can listen to such conversations and learn about the frustrations that customers face. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Post options to consider on your company Facebook page, and ask your fans which design resonates with them.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Hootsuite

MAY 2, 2023

As a real estate agent, you have a few options to choose from including: Real Estate Agent Real Estate Developer Real Estate Company Real Estate Appraiser Real Estate Service Commercial Real Estate Agency Select the option which best represents your Page and business, whether you’re a solo agent or part of a team.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? Gear recently spoke with Sprout Social’s Community Outreach Manager, Sarah Nagel, about how she scaled her program and identified its first participants. Your employees each have a morning ritual. Grab a cup of coffee. Scroll through Facebook’s News Feed. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Convince & Convert

APRIL 7, 2015

This is the concept behind Jay’s book Youtility , and I believe it can be easily translated to help revolutionize the way the Internal Communication function achieves their goals. Communicating in the Age of Information Overload. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Pam Moore

APRIL 1, 2020

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Basically anything that is seen or heard should be consistent.

Apple 78

Apple Brands Tips Consultant 78

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Forget about the ROI.

Blogger 141

Blogger Social Media Tips ROI 141

Proactive Report

DECEMBER 2, 2009

You can do online focus groups. Communispace is one way to build an online community for focus groups. These are managed conversations. And you should be listening to organic conversations as well. How does listening help a company?

Focus Group 49

Focus Group Survey Influencer Issues 49

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Not only Moneysaver, but other companies are also trying to utilize SMS, Bluetooth, mobile websites, to cost effectively reach customers. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. A buyer persona is a vibrant profile of your company’s ideal customer. A buyer persona profile is the great equalizer, because it allows companies of all sizes to improve their targeting. What the Heck is a Buyer Persona?

Sample 99

Sample Samples Research Company 99

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

It’s disheartening to build an active Facebook group only to realize that no one knows it’s connected to your business. It’s important to let people know it’s your company that runs and manages it. Here’s how to brand your group without feeling sleazy. Add your business name to the group name.

Groups 74

Groups Groups Facebook Small Business 74

Social Media Network Marketing

MAY 31, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com.

Social Media 62

Social Media Social CRM Reputation Widget 62

Social Media Network Marketing

AUGUST 14, 2010

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? It is after all, just another medium for having a conversation with people." August 16, 2010 10:15 PM Bulletin-board Focus Groups said. Thank you Bulletin-board Focus Groups for dropping in here.

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If you’re speaking to only one group, you’re excluding countless others. Inclusion in marketing means more eyes, more engagement, and consequently, more potential for conversions.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. and jumped into their conversation near the end. Social Media Strategy.

ROI 114

ROI SEO Social Media Tips 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is social media market research?

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 132

Data Social Media Metrics Analytics 132

Sprout Social

MARCH 15, 2022

Brand reputation management gives communications professionals the information they need to stay in control of their brand’s narrative. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Social media is the world’s largest focus group.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

JUNE 26, 2023

This helps companies to streamline operations, reduce costs, and increase profit. Supports multi-channel engagement within a single interaction On average, 51% of companies use at least eight channels to interact with customers, including emails, social media, websites, phones, live chat, and in-store. Take Starbucks, for example.

Loyalty 121

Loyalty Retail Data Strategy 121

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. Write in a conversational tone that your readers can easily understand and relate to.

Brands 204

Brands NoFollow Marketing How To 204